Kerolos

Dynamic Marketing and Social Media Specialist with 6+ years of experience planning, executing, and scaling multi-channel digital strategies across the Middle East (UAE and Egypt). Expertise in social media growth, paid ad campaigns (Meta Ads, Google Ads), content creation, SEO optimization, and ROI analytics. Proven track record of boosting brand visibility, driving customer engagement, and generating high adoption rates through creative storytelling and data-backed digital campaigns.

Fully bilingual in English and Arabic.

Marketing Manager & Brand Strategist at AL-AHALYA Hospital (2023-06 – Present)

• Social Media & Brand Expansion: Spearheaded complete re-branding and social media campaigns across digital platforms, enhancing brand visibility and increasing patient retention by 25%.
• Digital Campaign Strategy: Managed a digital marketing budget of $2M+, implementing performance campaigns that yielded a 150% sales growth in Q2 2024.
• Content & Lead Generation: Executed AI-driven social media ad campaigns and content creation strategies that significantly boosted online engagement and attracted $800,000 in new direct business.
• Public Relations & Positioning: Directed PR campaigns and community initiatives to build trust and authority across key target demographics in the Gulf region.

Senior Marketing Consultant at Roche Pharmaceuticals (2022-10 – 2023-05)

• Multi-Channel Digital Strategy: Led a team of 6 marketing professionals executing high-impact digital marketing campaigns including SEO, social media marketing, and targeted inbound content.
• Audience Engagement: Developed targeted messaging and social media copy that increased customer engagement and product adoption by 35%.
• Market Intelligence: Analyzed social trends, competitor ad strategies, and audience behavior to continuously refine brand positioning and maximize campaign ROI.

Medical Marketing Specialist at Pharma Pal (2021-11 – 2022-09)

• Social & Promotional Campaigns: Designed and executed integrated marketing and social media campaigns promoting high-value service offerings to target professionals across Abu Dhabi.
• Brand Advocacy: Acquired 120 new brand advocates and key accounts through active digital communication, educational content, and follow-up strategies.
• Market & Content Research: Conducted competitor analysis to identify content gaps and emerging growth opportunities across digital touchpoints.

Marketing & Business Development Specialist at Globe Med (2020-06 – 2021-10)

• Content Marketing & Communication: Trained cross-functional teams on unified brand messaging and product positioning, leading to a 35% improvement in marketing message adoption.
• Customer Communication & Feedback: Streamlined customer engagement channels, reducing complaints by 50% through active communication and improved service delivery.
• Market Expansion: Captured an additional 15% market share by aligning content strategies with local customer pain points in Egypt.

Bachelor of Pharmacy in BPharm – Ahram Canadian University (2016 – 2021)