Mahmoud Sheta

Strategic Full-Stack Software Engineer and IT agency founder with a proven track record of aligning technical execution with enterprise business goals. I excel at translating complex commercial requirements into scalable, fully deployed platforms across diverse sectors, including e-commerce, education, transportation, and travel technology. Combining deep expertise in modern engineering (React, Next.js, Node.js) and cloud infrastructure (AWS) with an entrepreneurial mindset, I architect versatile B2B and B2C solutions.

Adept at leading multi-provider API integrations and optimizing operations through robust CRM, Call Center, and WhatsApp API deployments to drive sustained business growth

Full-Stack Software Engineer & Travel Technology Specialist - New Sky

(2023-01 - 2026-03)

• Designed, architected, and deployed a comprehensive B2B and B2C international travel booking platform for flights and accommodations from the ground up, translating complex business logistics into scalable software solutions.
• Built highly responsive, SEO-optimized international booking pages using React and Next.js, ensuring a frictionless user experience that maximized digital marketing conversions across multiple regional markets.
• Developed secure and robust backend services using Node.js for real-time inventory and transaction management. Architected and maintained the cloud IT infrastructure on AWS, ensuring high availability, security, and scalable performance for international web traffic.
• Spearheaded the migration from single-source APIs to a multi-provider architecture to solve complex pricing challenges. Seamlessly integrated Global Distribution Systems (GDS) and major hospitality APIs, including RateHawk, TBO, Within Earth, and Akber API, optimizing live pricing and global availability.
• Streamlined customer service and sales operations by deploying comprehensive CRM systems, Call Center infrastructures, and WhatsApp API communications, directly improving B2C engagement and B2B client management.
• Directed data-driven marketing campaigns and search engine advertising operating in Saudi Riyals (SAR). Analyzed historical conversion data to refine Target CPA bids and monitored competitive auction insights to maximize return on ad spend (ROAS).
• Provided ongoing strategic consultancy for regional travel operations, developing logistics-focused content, marketing templates, and technical performance reports tailored specifically for the Middle Eastern tourism sector.

Independent Full-Stack Software Engineer & IT Consultant - Freelance / Independent Clients

(2023-01)

• Architected and deployed a comprehensive transportation web application from the ground up (SpecialTawseel). Developed tailored B2B and B2C interfaces for booking, dispatch management, and operational tracking, utilizing React and Node.js to streamline complex logistical workflows.
• Designed and launched an interactive, scalable educational platform. Engineered robust backend systems for course management and secure user authentication, paired with intuitive, responsive student dashboards built in Next.js to facilitate a seamless digital learning experience.
• Managed the complete software development lifecycle for diverse client projects, including requirement gathering, database design, full-stack development, and final cloud deployment on AWS to ensure high availability and security.
• Integrated third-party APIs, including secure payment gateways, CRM systems, and automated communication tools (e.g., WhatsApp API), optimizing client operations and enhancing user engagement across all platforms.
• Directed the creation and refinement of professional digital brand identities and technical design concepts, ensuring the final web applications perfectly aligned with the clients' broader business vision and market positioning.

Full-Stack Software Engineering Intern - Information Technology Institute (ITI) & Future Work is Digital (FWD)

(2022-03 - 2022-07)

• Completed rigorous, project-based internship programs focused on modern web development, software architecture, and deployment workflows.
• Engineered dynamic, responsive user interfaces and single-page applications (SPAs) using React and modern front-end design principles.
• Built scalable, secure RESTful APIs using Node.js and Express.js, integrated with PostgreSQL relational databases for optimized data management and querying.
• Gained hands-on experience with cloud infrastructure by provisioning and deploying full-stack applications on AWS EC2 instances.
• Implemented Continuous Integration and Continuous Deployment (CI/CD) pipelines to automate testing and streamline the software release process.

Front-End Software Engineer - Smart Sigma

(2023-10 - 2024-01)

• Spearheaded the front-end development of a comprehensive course management system (similar to Udemy), delivering an intuitive, responsive user interface for seamless video streaming, course navigation, and student progress tracking.
• Built and optimized the front-end architecture for an internal employee management system, enabling efficient personnel tracking, role-based access control, and streamlined administrative workflows.
• Ensured high performance and cross-browser compatibility across both platforms, leveraging modern front-end frameworks to translate complex business logic into user-friendly digital experiences.

Bachelor of Management Information Systems - MIS (2024)