Marwa Yoness

Seeking a Human Resources Management position where professional experience and education will enable immediate contribution as an integral part of a progressive company. Aim to achieve staffing objectives by recruiting and evaluating job candidates, advising managers, and managing relocations and intern programs.

Media Monitoring & Data Analyst at Lucidya Platform (2025-09 – Present)

Led and managed the media monitoring project for the Ministry of Municipalities and Housing in Riyadh, Saudi Arabia.

• Monitored social media platforms (X, TikTok, YouTube, News) to track trends and public discussions related to housing, municipalities, and real estate topics.
• Analyzed public sentiment (Positive – Neutral – Negative) and identified emerging issues and sensitive conversations.
• Built dashboards, keyword queries, and analytical reports to support decision-making.
• Tracked engagement metrics, reach, and volume of mentions, providing regular performance insights.
• Supported crisis monitoring by detecting spikes in conversations and reporting key risks in real time.

Digital Marketing & AI Content Specialist – Personalized Internet Ads Assessor, Translator, Transcriber, and Annotator at Freelance (2015-01 – 2025-12)

• Ads Evaluation: Assess the relevance and quality of advertisements based on specific guidelines, ensuring alignment with user intent and search queries.
• Keyword & Market Research: Conduct in-depth market and keyword research to identify high-value keywords and optimize ad targeting strategies for superior SEO/SEM results.
• AI Trainer – Mindrift, Telus International, and Populii.ai: Enhance the performance, accuracy, and ethical alignment of AI systems through tasks requiring critical thinking, language expertise, and precision.
• Content Writer – TransPerfect (DataForce): Develop original scenes and short stories in Modern Standard Arabic to support the training of advanced AI models.
• Quality Assurance: Ensure advertisements meet quality standards and are free from inappropriate or misleading content.
• Feedback & Reporting: Provide detailed feedback on ad performance and recommend improvements, reporting any issues or inconsistencies to relevant teams.
• Data Analysis: Analyze ad performance data to identify trends and actionable insights that enhance targeting and effectiveness.
• Compliance Checks: Verify that advertisements comply with legal, ethical, and privacy regulations.
• User Experience Enhancement: Contribute to improving overall user experience by ensuring ads are relevant and engaging.
• Translation & Transcription: Translate and transcribe content accurately, maintaining clarity and cultural relevance.
• Continuous Learning: Stay up-to-date with the latest trends in digital advertising and guideline changes to ensure consistently accurate assessments.

Reservation Manager at Red Carpet Hotel (2009-09 – 2015-11)

• Preparing the employment contracts for the new employees.
• Following the contracts renewal.
• Handling the payroll process.
• Employee's documents and service files management and updating through the employee's hiring years.
• Preparing job offers for the applicants.
• Preparing the needed hiring documents.
• Opening new bank accounts for the new employees.
• Employee's ID and access cards creation after hiring.
• Employee's custody management.
• Employee's medical insurance handling with the insurance company including claims and refunds.
• Employee's vacations management.
• Employee's social insurance management (form 1, 2 and 6).
• Handling employee's end of service process including (social insurance, medical insurance, clearance form and payment of dues).
• Sending warning letters.
• Preparing HR letters for the employees.
• Helping in preparing and applying performance management system.

Admin Assistant at CHA International AND mENA tRAVEL Award (2005-04 – 2009-07)

• Employee ID and access cards creation after hiring.
• Employee's medical insurance handling with the insurance company (Alico) including claims and refunds.
• Handling the manager's schedules and appointments.
• Screening and filtering CVs to recruit new applicants for the vacant positions in the company.
• HR Interview with the candidates before meeting the department manager.
• Applying internal recruitment cycle till hiring.
• Translating contracts and agreements.
• Handling employees business trips logistics including ticketing and hotels reservations.
• Following the invoices collection.
• Arranging events (internal & external).

Spanish, English, French and German Language – Ain Shams University