Media Monitoring & Data Analyst at Lucidya Platform (2025-09 – Present)
Led and managed the media monitoring project for the Ministry of Municipalities and Housing in Riyadh, Saudi Arabia.
- Monitored social media platforms (X, TikTok, YouTube, News) to track trends and public discussions related to housing, municipalities, and real estate topics.
- Analyzed public sentiment (Positive – Neutral – Negative) and identified emerging issues and sensitive conversations.
- Built dashboards, keyword queries, and analytical reports to support decision-making.
- Tracked engagement metrics, reach, and volume of mentions, providing regular performance insights.
- Supported crisis monitoring by detecting spikes in conversations and reporting key risks in real time.
Digital Marketing & AI Content Specialist – Personalized Internet Ads Assessor, Translator, Transcriber, and Annotator at Freelance (2015-01 – 2025-12)
- Ads Evaluation: Assess the relevance and quality of advertisements based on specific guidelines, ensuring alignment with user intent and search queries.
- Keyword & Market Research: Conduct in-depth market and keyword research to identify high-value keywords and optimize ad targeting strategies for superior SEO/SEM results.
- AI Trainer – Mindrift, Telus International, and Populii.ai: Enhance the performance, accuracy, and ethical alignment of AI systems through tasks requiring critical thinking, language expertise, and precision.
- Content Writer – TransPerfect (DataForce): Develop original scenes and short stories in Modern Standard Arabic to support the training of advanced AI models.
- Quality Assurance: Ensure advertisements meet quality standards and are free from inappropriate or misleading content.
- Feedback & Reporting: Provide detailed feedback on ad performance and recommend improvements, reporting any issues or inconsistencies to relevant teams.
- Data Analysis: Analyze ad performance data to identify trends and actionable insights that enhance targeting and effectiveness.
- Compliance Checks: Verify that advertisements comply with legal, ethical, and privacy regulations.
- User Experience Enhancement: Contribute to improving overall user experience by ensuring ads are relevant and engaging.
- Translation & Transcription: Translate and transcribe content accurately, maintaining clarity and cultural relevance.
- Continuous Learning: Stay up-to-date with the latest trends in digital advertising and guideline changes to ensure consistently accurate assessments.
Reservation Manager at Red Carpet Hotel (2009-09 – 2015-11)
- Preparing the employment contracts for the new employees.
- Following the contracts renewal.
- Handling the payroll process.
- Employee's documents and service files management and updating through the employee's hiring years.
- Preparing job offers for the applicants.
- Preparing the needed hiring documents.
- Opening new bank accounts for the new employees.
- Employee's ID and access cards creation after hiring.
- Employee's custody management.
- Employee's medical insurance handling with the insurance company including claims and refunds.
- Employee's vacations management.
- Employee's social insurance management (form 1, 2 and 6).
- Handling employee's end of service process including (social insurance, medical insurance, clearance form and payment of dues).
- Sending warning letters.
- Preparing HR letters for the employees.
- Helping in preparing and applying performance management system.
Admin Assistant at CHA International AND mENA tRAVEL Award (2005-04 – 2009-07)
- Employee ID and access cards creation after hiring.
- Employee's medical insurance handling with the insurance company (Alico) including claims and refunds.
- Handling the manager's schedules and appointments.
- Screening and filtering CVs to recruit new applicants for the vacant positions in the company.
- HR Interview with the candidates before meeting the department manager.
- Applying internal recruitment cycle till hiring.
- Translating contracts and agreements.
- Handling employees business trips logistics including ticketing and hotels reservations.
- Following the invoices collection.
- Arranging events (internal & external).
