Mohamed Darwesh

With over 7 years of experience in branding, logo design, social media campaigns, packaging, and print design, I am skilled in Adobe Photoshop, Illustrator and Indesign with a proven ability to translate business goals into creative visual solutions that drive growth and engagement. I am passionate about delivering designs that are both visually compelling and strategically effective.

Senior Graphic Designer at Icon Development (2018 – Present)

Full Branding & Visual Identity

• Designed the company's logo, business cards, brochures, outdoor signage, shopping bags and defined the brand's color palette & typography system.

Sub-brands & Sister Companies

• Developed the full brand identity for Living In, a company under Icon Group that specializes in interior design and décor.

Freelance Creative Services

• I was regularly commissioned to create brand identities for other independent businesses referred by the founder in addition to producing various social media content for Icon and its affiliated companies.

• This experience allowed me to lead branding projects from concept to execution and collaborate with multiple businesses across different industries.

Special Product Design

• Designing high-quality, print-ready fertilizer box and label designs tailored to each product's unique specifications.

Production & Technical Preparation

• Ensuring all design files meet the technical and branding requirements before they are submitted to the manufacturer for printing.

Brand Consistency

• Maintaining consistent visual identity across different product lines while incorporating clear professional layouts and appealing visuals suitable for the agricultural sector.

Ongoing Collaboration

• This ongoing collaboration highlights my ability to combine branding, packaging design, & production.

I collaborated with a marketing director on a range of projects for several companies across different industries. My role focused on visual design, while he handled the marketing strategy, allowing us to deliver cohesive campaigns.

Projects & Clients

• El-Galany Supermarket – Social media designs

• 3Sixty Café – Social media content, banners, and menu design

• Hathout Bakery – Social media designs

• Mel3abk App (Football & Padel field booking) – Social media content

• Abouda El Ashmowy Mall – Social media and full visual identity

• Elmalek Farouk Butchery & Restaurant – Social media designs

• Parliamentarian Samer El-Tallawy – Branding and election campaign designs

• Seasons (Air Conditioning Company) – Social media designs

• Etqan Real Estate – Visual identity refresh, video editing, and social media content

• Yummi Diet – Social media designs and product packaging for online sales

• Balata Wood – Social media and branding

• 3A Engineering Consultancy – Full branding, social media, and outdoor banners

I began my graphic design journey in a photography and camera shop studio where I was introduced to Adobe Photoshop through photo editing and retouching tasks for clients.

Early Experience & Foundation

• This hands-on experience laid the foundation for my design career, helping me develop a strong eye for detail visual balance, and client-oriented thinking.

• The studio environment played a key role in shaping my skills and passion for creative work from an early stage.

Bachelor of Laws (2022)