Mohammed Shalapy

Results-driven Digital Marketing Manager with 10+ years of experience in performance marketing, lead generation, and scalable digital growth strategies across diverse industries including medical, education, automotive, real estate, trading platforms, and corporate sectors. Proven track record of building high-impact marketing systems that generated 25,000+ qualified leads and drove significant revenue growth through data-driven campaigns and optimized customer journeys. Experienced in managing large advertising budgets, developing high-performing funnels, and leading cross-functional marketing teams to execute results-oriented strategies across multiple digital platforms.

Additionally, strong expertise in SEO, with hands-on experience in ranking platforms globally, alongside a deep understanding of multi-channel marketing ecosystems and business growth dynamics.

Digital Marketing Specialist at Creator Marketing Agency (2014-01 – 2017-12)

• Managed paid advertising campaigns across Facebook and Instagram.
• Created and optimized lead generation campaigns.
• Supported social media marketing strategies and content creation.
• Monitored campaign analytics and improved ROI.
• Prepared performance reports and campaign insights.

Senior Digital Marketing Specialist at Trend Marketing Agency (2017-01 – 2019-12)

• Managed multi-platform digital marketing campaigns.
• Optimized paid advertising strategies to improve lead generation performance.
• Handled multiple client accounts and campaign budgets.
• Collaborated with creative teams to produce high-performing ads.
• Mentored junior marketing specialists.

Digital Marketing Manager at Creativa Agency (2019-01 – 2022-12)

• Led and managed a team of 12+ marketers, designers, web developers and content creators across multiple client accounts.
• Developed and executed full-scale digital marketing strategies across various industries, including real estate, medical, education, and automotive.
• Oversaw multi-channel campaigns across Facebook, Instagram, Google Ads, and other performance platforms, ensuring consistent growth and ROI.
• Built and optimized marketing funnels, from awareness to conversion, focusing on lead generation and revenue growth.
• Managed performance tracking, analytics, and continuous optimization to improve campaign efficiency and scalability.
• Successfully generated thousands of qualified leads across different sectors and contributed to significant revenue growth for clients.
• Collaborated with clients and internal teams to align marketing strategies with business goals and market opportunities.

Digital Marketing Manager at Admiral Real Estate Brokerage (2022-01 – 2023-12)

• Led a marketing team of 8 specialists including media buyers and designers.
• Developed scalable real estate marketing strategies.
• Managed large-scale lead generation campaigns.
• Generated 10,000+ qualified real estate leads.
• Marketing efforts contributed to 80M+ EGP in property transactions.

Digital Marketing Manager at Bold Routes (B&G Franchise) (2025-01 – Present)

• Leading a digital marketing team of 9 specialists.
• Managing marketing across social media platforms and Google Ads.
• Planning and executing large-scale paid advertising campaigns.
• Managing advertising budgets exceeding 1.5M EGP monthly.
• Driving revenue growth through optimized performance marketing.

Digital Marketing Consultant at Freelance (2014-01 – Present)

Providing digital marketing consulting and campaign management for clients across industries including real estate, automotive, retail, healthcare, and e-commerce. Services include digital strategy development, lead generation systems, performance marketing, and marketing funnel optimization.