Mohannad Ashraf

Own Shopify storefront improvements across the homepage, product pages, collections, cart and mobile UX; build custom sections and interactions with Liquid, CSS and JavaScript. Built an automated weekly reporting system combining Shopify, GA4 and Meta Ads; compare current performance with the previous week and trailing four-week averages across revenue, orders, CVR, AOV, ROAS, traffic, products and inventory. Analyze 17,000+ weekly sessions to identify funnel leakage, traffic-quality, merchandising and product-performance issues, then convert findings into prioritized commercial actions.

E-commerce Growth Executive at Coddiwomple (2026-03 – Present)

• Own Shopify storefront improvements across the homepage, product pages, collections, cart and mobile UX; build custom sections and interactions with Liquid, CSS and JavaScript.
• Built an automated weekly reporting system combining Shopify, GA4 and Meta Ads; compare current performance with the previous week and trailing four-week averages across revenue, orders, CVR, AOV, ROAS, traffic, products and inventory.
• Analyze 17,000+ weekly sessions to identify funnel leakage, traffic-quality, merchandising and product-performance issues, then convert findings into prioritized commercial actions.
• Built SKU and variant inventory analysis covering stock velocity, sell-through, days remaining, size availability, spike alerts and dead-stock risk.
• Implemented quick-add, responsive product media, availability messaging, cart messaging, out-of-stock demand capture and mutually exclusive customer segments for retention campaigns.

Frontend Developer at BasicsEngage (2023-08 – 2025)

Project-based

• Delivered 6+ client web projects, including Shopify storefront enhancements using Liquid, HTML, CSS and JavaScript.
• Redesigned a 5+ page bilingual website in Next.js and built reusable content workflows with Sanity CMS.
• Achieved a 100 Lighthouse performance score on an Astro/Sanity blog and improved a client Webflow site performance by 20%.

BSc (Hons) in Business Information Systems – University of Northampton (2024)