Senior Content Creator at Alex Solutions (2024-05 – 2026-07)
- Develop high-quality content for blogs, video scripts, and marketing campaigns, aligning with brand goals and audience engagement strategies.
- Conduct comprehensive competitor analyses to identify market trends and improve content effectiveness.
- Design and deliver impactful marketing materials to enhance brand visibility and support business growth.
- Collaborate with cross-functional teams to align content with overall marketing and sales strategies.
- Optimize content for SEO to improve organic reach and engagement.
- Track and analyze content performance metrics to refine strategies and ensure measurable results.
Senior Content Creator at Smart Target Digital Agency (2022-07 – 2024-05)
- Developed and executed content strategies that align with client objectives and digital marketing campaigns.
- Produced a wide range of content — blog posts, articles, social media updates, videos, and infographics — tailored to different platforms and audiences.
- Collaborated closely with clients to understand their brand, voice, and objectives, ensuring content aligned with their vision.
- Created and managed content calendars for multiple clients, ensuring consistent and timely delivery.
- Ensured all content was error-free, well-researched, and aligned with client messaging.
Digital Marketing Executive at International Foundation for Science & Management (2020-12 – 2022-07)
- Led and managed the Digital Marketing team to plan and implement project tasks, meeting timelines and exceeding expectations.
- Developed and implemented successful digital marketing campaigns to increase customer engagement and brand awareness.
- Optimized website content and structure for search engines to improve organic visibility and rankings.
- Developed marketing content such as blogs, promotional materials, and social media advertisements.
- Continuously maintained and improved the company's reputation and positive image across markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
Social Media Content Creator at Spinzomedia LLC (2020-06 – 2020-12)
- Developed and implemented social media strategies to achieve specific marketing and branding goals.
- Generated engaging and relevant content for various social media platforms.
- Planned and scheduled content to ensure a consistent and timely presence on social media platforms.
- Researched and analyzed competitors' social media strategies to identify opportunities and threats.
- Identified and collaborated with influencers and brand ambassadors to expand reach and credibility.
- Collaborated with illustrators and photographers to enhance content.
Senior Content Creator at Tree Marketing Solutions (2019-02 – 2020-05)
- Developed and executed a comprehensive content strategy aligned with the company's goals and brand identity.
- Produced high-quality written, visual, and multimedia content across various platforms.
- Conducted in-depth audience research to understand needs and preferences, tailoring content accordingly.
- Created and managed a content calendar, ensuring a consistent and organized publishing schedule.
- Stayed up to date with industry trends and emerging content formats.
Digital Marketing Specialist at Infinity for Training & Development (2018-10 – 2019-03)
- Developed and implemented a comprehensive digital marketing strategy to promote training programs and services.
- Created engaging content for various digital channels and optimized website content for SEO.
- Managed and optimized digital advertising campaigns, including Google Ads and social media advertising.
- Maintained and grew social media presence across Facebook, LinkedIn, Twitter, and Instagram.
- Monitored and analyzed digital marketing performance using Google Analytics and social media insights.
- Managed the digital marketing budget, allocating resources to the most impactful channels and campaigns.
Digital Marketing Executive at Kaizen Samawati International Trade (2018-07 – 2019-01)
- Directed traffic growth strategies, SEO, content distribution, and email marketing.
- Created execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels.
- Ran social media campaigns and ads, and created email campaigns to target key customers.
Public Relations Intern at Alexandria Center of Arts (2016-10 – 2017-05)
- Developed original content for blog posts and website articles.
- Helped plan and execute private, company, and client events.
- Built and maintained relationships with relevant media outlets and journalists.
Organizer Volunteer at Bibliotheca Alexandrina (2015-03 – 2019-05)
- Assisted with special events and programs, supporting smooth and engaging execution.
- Used strong interpersonal communication skills to convey information to others.
