Nour Nashat

Digital Marketing Lead with 5+ years of experience translating business objectives into integrated growth strategies across paid media, e-commerce, SEO, analytics, CRO, and marketing operations. Delivered 8.0x ROAS and EGP 1.6M in revenue within 3 months, 300% ROI, and 140+ B2B leads at EGP 40 CPL across Egypt and GCC markets. Combines strategic planning with hands-on execution, cross-functional leadership, measurement design, and executive reporting to improve acquisition efficiency and revenue performance.

Digital Marketing Lead at Herb & Oil Trade (2026-01 – Present)

• Own integrated digital marketing strategy for a Saudi portfolio spanning e-commerce marketplace and service businesses, aligning acquisition, content, SEO, CRO, lead generation, and reporting with commercial priorities.
• Built end-to-end measurement infrastructure across GTM, GA4, Meta, TikTok, Snapchat, and Google Ads, validating Add to Cart, Initiate Checkout, Purchase, and lead events for decision-grade reporting.
• Develop channel and campaign plans covering audience segmentation, offer strategy, budget allocation, creative direction, lifecycle touchpoints, and KPI frameworks across B2C and B2B funnels.
• Lead cross-functional execution across performance, social media, content, design, and web teams, translating data and business constraints into clear priorities for management.
• Improve conversion readiness through audits of mobile UX, RTL experience, navigation, category structure, trust elements, landing pages, and cart-recovery communication.

Digital Marketing Specialist, Promoted from Media Buyer at Swarms Agency (2023-12 – 2025-12)

• Led account-level growth strategy and paid media execution across multiple B2C and B2B clients, connecting audience, offer, creative, landing page, tracking, and performance reviews.
• Drove SAR 55,000 in sales from SAR 7,000 in ad spend for a custom cabinets client through offer development, creative direction, and funnel optimization.
• Designed an audience-first strategy for a Saudi footwear brand and helped achieve its quarterly sales target within weeks.
• Optimized Meta and Google Ads while coordinating client KPIs, delivery priorities, and sales-side blockers to improve CPL, ROAS, and campaign efficiency.

Digital Marketing Specialist, Promoted from Media Buyer at Koma Agency (2024-01 – 2024-12)

• Built B2B demand-generation strategies that increased qualified inbound leads by 30% in one quarter.
• Generated 140+ leads at EGP 40 CPL while protecting lead quality and the lead-to-sales conversion path.
• Implemented GA4, CRM dashboard, campaign-reporting, and UTM workflows that converted performance data into actionable client decisions.

Digital Marketing Specialist at Dr. Scent Egypt (2022-06 – 2023-09)

• Executed full-funnel Meta and Google Ads strategy, increasing website traffic by 25% and conversion rate by 20%.
• Delivered 300% ROI through budget reallocation, targeting improvements, creative testing, and funnel iteration.
• Improved organic visibility and digital experience through on-page SEO, content optimization, and WordPress/Elementor website improvements.

Social Media Specialist at Wessal (2023-03 – 2023-08)

• Reduced CPI by 65% and increased engagement by 25% through audience segmentation, placement optimization, content testing, and performance-led creative development.

Digital Marketing Specialist at Future Academy for Training (2021-08 – 2022-05)

• Increased website traffic by 20%, reduced CPC by 10%, and improved advertising ROI by 35% through cross-channel optimization and analytics.

Bachelor of Commerce in Marketing & E-commerce – Thebes Academy, Cairo (2025)