Senior Media Buyer — Performance & E-Commerce at Independent Consultant (2023-06 – Present)
- Managed large-scale advertising budgets across Meta, Google, and TikTok, delivering ROI consistently above industry benchmarks.
- Scaled an Egyptian e-commerce brand to record monthly sales in 4 months through full-funnel Meta strategy and checkout CRO improvements.
- Improved monthly ROAS by over 65% via Advantage+ Catalogue and structured audience segmentation.
- Reduced cost per purchase by 40%+ through continuous A/B testing of ad formats, creatives, and audience layers.
- Delivered +33% revenue uplift for a fashion e-commerce client in 27 days using Lookalike & Retargeting strategies.
- Applied Attribution Model analysis (1-day vs 7-day click) to optimize budgets toward highest-performing assets.
- Diversified media mix across Meta, Google, and TikTok, reducing single-channel dependency for key accounts.
Media Buyer at KMT (2022-02 – 2023-05)
- Planned, launched, and optimized paid media campaigns for the Saudi market, driving measurable revenue and audience growth.
- Led the Hot Stones project as sole media buyer — managing strategy, campaign architecture, targeting, optimization, and reporting.
- Achieved strong engagement and conversion improvements through data-driven creative decisions and continuous refinement.
- Aligned paid media activity with broader business objectives through close collaboration with marketing leadership.
Digital Marketing Specialist at Egyptian Real Estate Development Co. (2016-03 – 2017-05)
- Developed and executed digital campaigns that enhanced brand visibility across real estate and social media platforms.
- Launched large-scale social media campaigns driving measurable audience growth and lead generation.
- Contributed to a notable increase in market share, positioning the brand as a competitive industry player.
- Managed stakeholder relationships and cross-functional alignment between marketing and sales teams.
