Omar Barlin

high-performance campaigns across Meta, Google, and TikTok Ads. Expertise in audience segmentation, full-funnel strategy, creative testing, conversion rate optimization, and performance analysis. Proven ability to maximize ROAS, optimize advertising budgets, and drive consistent revenue growth for e-commerce brands across Egypt and the Saudi market through data-driven decision-making.

Senior Media Buyer — Performance & E-Commerce

• Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and TikTok Ads for e-commerce brands.

• Manage six-figure monthly advertising budgets with a strong focus on profitability, ROAS, and sustainable growth.

• Scaled an Egyptian e-commerce brand to its highest monthly sales within four months through full-funnel Meta advertising and conversion rate optimization (CRO).

• Increased ROAS by more than 65% by implementing Advantage+ Shopping Campaigns, structured audience segmentation, and continuous performance optimization.

• Reduced Cost per Purchase by over 40% through systematic A/B testing of creatives, ad formats, landing pages, and audience strategies.

• Generated a 33% increase in revenue within 27 days for a fashion e-commerce brand using advanced Lookalike Audiences and retargeting campaigns.

• Optimized budget allocation using attribution analysis and performance insights to maximize campaign efficiency across multiple channels.

• Built diversified media strategies across Meta, Google, and TikTok to reduce channel dependency and improve overall account performance.

Media Buyer

• Planned, launched, and optimized paid media campaigns targeting the Saudi market across Meta advertising platforms.

• Managed campaign strategy, audience targeting, budget allocation, optimization, and performance reporting for multiple client accounts.

• Led the Hot Stones project as the primary Media Buyer, overseeing campaign execution from planning through performance optimization.

• Improved campaign engagement and conversion rates through continuous creative testing and data-driven optimization.

• Collaborated closely with marketing and management teams to align advertising performance with business growth objectives.

Digital Marketing Specialist

• Developed and executed digital marketing campaigns that increased brand awareness and generated qualified leads.

• Managed social media marketing initiatives and coordinated digital campaigns across multiple platforms.

• Supported lead generation efforts through targeted digital advertising and content marketing strategies.

• Worked closely with marketing and sales teams to improve campaign effectiveness and customer acquisition.

BSc in Geography & Information Systems – Alexandria University (2021-06)