Trade Marketing Lead - RATP Dev Mobility Cairo - Cairo, Egypt
(2025-10)
- Led trade marketing and BTL activations across stations, driving brand visibility and passenger engagement through on ground and digital touchpoints.
- Planned and executed brand activations, exhibitions, and awareness campaigns, ensuring alignment with corporate identity and messaging standards.
- Managed end-to-end production and deployment of marketing materials, from briefing and design to printing, installation, and quality control.
- Collaborated cross-functionally with operations, customer service, and external vendors to deliver high-impact executions on time and within scope.
- Identified opportunities to enhance the customer journey and shopper experience through improved communication and wayfinding solutions.
- International Assignment: Participated in a business trip to France supporting operational coordination and best-practice alignment within RATP Dev.
Trade Marketing Supervisor - Midea Electric Egypt - Egypt
(2023-05 - 2025-10)
- Led national trade marketing strategies, BTL activations, and POSM rollouts
- Executed BTL activations, in-store branding, and gift campaigns across retail channels.
- Managed annual trade marketing budget with accuracy and efficiency, ensuring cost-effective planning and execution across multiple campaigns.
- Conducted pricing analysis and supplier negotiations based on thorough material studies (e.g., cladding, spotlights, branding units) to ensure the best value and quality.
- Forecasted required budget based on previous years' performance, seasonal trends, and campaign needs to optimize financial planning.
- Conducted regular training sessions for suppliers and merchandisers on brand guidelines, display standards, and common visual merchandising mistakes to ensure flawless in-store execution.
- Led the planning and execution of marketing initiatives funded by allocated budgets from China HQ, ensuring optimal fund utilization in line with brand objectives.
- Awarded 'Employee of the Year' in 2023 for outstanding field execution and planning.
VIP Account Manager - J&T Express Egypt - Egypt
(2022-05 - 2023-04)
- Managed VIP clients (e.g., Noon, The Common), managed escalations & performance.
- Advised management on retention and upselling strategies.
- Awarded 'Best Employee' in 2022.
Trade Marketing Team Leader - Realme Egypt Company - Egypt
(2018-12 - 2022-04)
- Production & Event Planning: Managed production schedules and represented Realme at key industry events to drive brand awareness.
- Team Leadership: Supervised 60+ sales supervisors and set KPIs.
- Sales Monitoring & Training: Oversaw sales performance, provided training on product features, and ensured the sales team was aligned with marketing strategies.
- Translation Support: Facilitated communication between Chinese managers and the local sales team.
- Awarded 'Employee of the Year' in 2021
Marketing Specialist - Invite Co. for Training & Marketing - Egypt
(2016-12 - 2018-11)
- Created brand-focused content for campaigns and social platforms.
- Supported in marketing events, workshops, and activations.
- Wrote promotional materials and assisted in strategy sessions.
Legal Affairs Officer (Trade Compliance) - El-Mobadara Co - Egypt
(2016-07 - 2016-11)
- Conducted field visits with sales team to retail outlets (grocery, apparel, perfume, food).
- Performed on-site inspections and matched field status with official records.
- Reviewed business contracts and managed legal documentation.
- Assisted in maintaining compliance and structured contract filing systems.
