Reham Taha

Results-driven Trade Marketing & Marketing Communication professional with 10+ years of experience across FMCG, brand visibility, BTL execution, event coordination, and retail marketing. Skilled in managing budgets, supplier training, and executing campaigns that drive consumer engagement. Proven ability to translate marketing strategies into on-ground execution excellence, leading cross-functional teams, managing suppliers, and delivering high-impact campaigns that enhance brand presence and customer experience, currently pursuing an MBA to strengthen strategic marketing leadership.

Trade Marketing Lead - RATP Dev Mobility Cairo - Cairo, Egypt

(2025-10)

• Led trade marketing and BTL activations across stations, driving brand visibility and passenger engagement through on ground and digital touchpoints.
• Planned and executed brand activations, exhibitions, and awareness campaigns, ensuring alignment with corporate identity and messaging standards.
• Managed end-to-end production and deployment of marketing materials, from briefing and design to printing, installation, and quality control.
• Collaborated cross-functionally with operations, customer service, and external vendors to deliver high-impact executions on time and within scope.
• Identified opportunities to enhance the customer journey and shopper experience through improved communication and wayfinding solutions.
• International Assignment: Participated in a business trip to France supporting operational coordination and best-practice alignment within RATP Dev.

Trade Marketing Supervisor - Midea Electric Egypt - Egypt

(2023-05 - 2025-10)

• Led national trade marketing strategies, BTL activations, and POSM rollouts
• Executed BTL activations, in-store branding, and gift campaigns across retail channels.
• Managed annual trade marketing budget with accuracy and efficiency, ensuring cost-effective planning and execution across multiple campaigns.
• Conducted pricing analysis and supplier negotiations based on thorough material studies (e.g., cladding, spotlights, branding units) to ensure the best value and quality.
• Forecasted required budget based on previous years' performance, seasonal trends, and campaign needs to optimize financial planning.
• Conducted regular training sessions for suppliers and merchandisers on brand guidelines, display standards, and common visual merchandising mistakes to ensure flawless in-store execution.
• Led the planning and execution of marketing initiatives funded by allocated budgets from China HQ, ensuring optimal fund utilization in line with brand objectives.
• Awarded 'Employee of the Year' in 2023 for outstanding field execution and planning.

VIP Account Manager - J&T Express Egypt - Egypt

(2022-05 - 2023-04)

• Managed VIP clients (e.g., Noon, The Common), managed escalations & performance.
• Advised management on retention and upselling strategies.
• Awarded 'Best Employee' in 2022.

Trade Marketing Team Leader - Realme Egypt Company - Egypt

(2018-12 - 2022-04)

• Production & Event Planning: Managed production schedules and represented Realme at key industry events to drive brand awareness.
• Team Leadership: Supervised 60+ sales supervisors and set KPIs.
• Sales Monitoring & Training: Oversaw sales performance, provided training on product features, and ensured the sales team was aligned with marketing strategies.
• Translation Support: Facilitated communication between Chinese managers and the local sales team.
• Awarded 'Employee of the Year' in 2021

Marketing Specialist - Invite Co. for Training & Marketing - Egypt

(2016-12 - 2018-11)

• Created brand-focused content for campaigns and social platforms.
• Supported in marketing events, workshops, and activations.
• Wrote promotional materials and assisted in strategy sessions.

Legal Affairs Officer (Trade Compliance) - El-Mobadara Co - Egypt

(2016-07 - 2016-11)

• Conducted field visits with sales team to retail outlets (grocery, apparel, perfume, food).
• Performed on-site inspections and matched field status with official records.
• Reviewed business contracts and managed legal documentation.
• Assisted in maintaining compliance and structured contract filing systems.

MBA - Business Administration - Arab Academy for Science, Technology & Maritime Transport – Smart Village Campus

Licentiate - Chinese Translation and Literature - Faculty of Art, Cairo University (2016-06)