Sara Salah

A Senior Marketing Coordinator at Jakamen, managing and executing marketing campaigns, coordinating branding activities, and supporting sales strategies. I handle day-to-day operations including event planning, developing communication materials, and ensuring marketing projects are delivered on time and on target.

Skilled in project management, cross-team coordination, and multitasking under tight deadlines, I thrive in fast-paced environments. I am passionate about creating impactful marketing initiatives that increase brand visibility, drive engagement, and support business growth.

Head of Communication & PR at Nexta (2024-01 – Present)

• Developed and led communication strategies that increased brand visibility by 60% across digital and offline touchpoints.
• Executed PR campaigns that generated a 45% increase in positive media coverage and strengthened public perception.
• Launched new communication frameworks that improved team productivity by 35% and reduced project delays.
• Directed content and messaging that contributed to a 70% uplift in user engagement across key channels.
• Strengthened relationships with media and partners, resulting in consistent monthly coverage growth.

Communication & PR Team Leader at Nexta (2023-06 – 2023-12)

• Led a communication team delivering campaigns that achieved a 50% rise in audience reach and improved message consistency.
• Developed strategic narratives that enhanced brand positioning and contributed to a 30% growth in campaign performance.
• Coordinated cross-functional projects that reduced communication gaps by 40%, enabling faster execution.
• Supported media outreach that increased press pickup rates by 25%.

Senior Photographer & Videographer at Promolinks International (2023-01 – 2023-06)

• Produced promotional content contributing to a 35% improvement in campaign engagement and customer response.
• Delivered high-quality visuals that enhanced brand storytelling and supported a 20% increase in online interactions.
• Optimized production workflows, reducing shoot and editing time by 25%.

Creative Director at Hilights Group (2021-11 – 2023-01)

• Directed creative campaigns that boosted event and brand visibility by 50%.
• Led ideation and production sessions resulting in a 45% increase in content quality and consistency.
• Delivered creative assets that strengthened client marketing results, contributing to a 30% rise in customer engagement.

Media & Marketing Executive at Lemans Group (2020-11 – 2021-11)

• Delivered media strategies that contributed to a 70% increase in sales leads across key products.
• Produced content that boosted social media engagement by 55%.
• Supported integrated campaigns that drove a 40% growth in customer inquiries.

Professional Photographer at Alamki (2020-05 – 2020-11)

• Captured and delivered product visuals that increased online product interactions by 50%.
• Produced branded content that contributed to a 25% increase in seasonal campaign sales.

Event Executive at Guerrilla Zone Marketing Solutions (2018-06 – 2020-03)

• Managed events that improved client satisfaction scores by 30%.
• Delivered on-ground activations that increased audience engagement by 35%.
• Successfully handled logistics that reduced event errors by 40%.

Assistant Director at Maqam Studios (2017-12 – 2018-12)

• Assisted in productions that achieved a 20% improvement in delivery time.
• Ensured creative alignment that raised final project quality by 25%.

Bachelor of Communication and Mass media in Communication and Mass media, Major Film & Media Studies – British University in Egypt (2014-09 – 2018-06)