Sherouk Ahmed

UI/UX Designer with over 4 years of experience, specializing in creating intuitive user experiences through wireframing, prototyping, and usability testing. Expert in transforming complex design challenges into actionable, user-centered solutions that balance user needs with business objectives. Skilled in interaction design and responsive UI, ensuring seamless experiences across web and mobile platforms.

Proven ability to lead design teams, establishing workflows and systems that ensure continuity and project sustainability even through team changes. Passionate about continuous learning in marketing, business, and project management to better align design with overall product strategy. Committed to quality execution, detail-oriented design, and creating a collaborative environment that drives team success and fosters transparent communication.

Believes that design is not merely about aesthetics; it serves as a language that bridges the gap between the user, the team, and the business.

Senior UX Designer - Penta Value

(2021-10)

• Lead strategic communication between business and development teams, ensuring alignment of product features with user needs and market trends, driving business growth through UX integration.
• Apply Product Thinking to oversee the entire product lifecycle, from ideation to continuous improvement, ensuring a user-centered design approach that aligns with business objectives.
• Collaborate effectively with cross-functional teams, fostering innovation and maintaining stakeholder alignment with product vision and goals.
• Integrate AI-driven solutions into UX strategies, enhancing product functionality and optimizing the user experience through smart, data-driven design choices.
• Manage product roadmap and backlog to ensure sustainable design and development processes, adaptable to changes and team transitions.
• Design intuitive, responsive user interfaces for web, mobile, and desktop applications, ensuring seamless experiences across multiple platforms and devices.
• Create high-fidelity prototypes, wireframes, user flows, and journeys to visualize and validate design concepts, iterating based on user feedback and usability testing.
• Establish comprehensive UX guidelines to ensure consistency, usability, and accessibility across all product platforms.
• Identify and resolve UX challenges related to performance, responsiveness, and scalability, ensuring efficient user experience across devices.
• Conduct deep user and market analysis using both quantitative and qualitative research to inform design decisions.
• Organize and structure workflows clearly and efficiently, optimizing task management and processes for scalability.
• Mentor and guide new designers, fostering a culture of collaboration and responsibility while enhancing their skill sets.
• Act as a trusted partner with clients and teams, utilizing communication skills to translate discussions into actionable design solutions.
• Designe visually appealing and functional user experiences that drove major deals, while ensuring system sustainability through documented processes for consistent efficiency.

Trainee - Intensive Code Camp (ICC), Information Technology Institute (ITI)

(2021-09 - 2021-09)

• Conducted comprehensive UX research to identify user needs, defining key pain points and opportunities for improvement in the booking process.
• Designed and implemented interactive user flows and a responsive interface, ensuring a seamless and intuitive experience for users across all devices.

Volunteer - GDSC Google Developer Student Club, Al Azhar University

(2021-09 - 2022-07)

• Led and mentored a team of members and trainees, driving skill development and providing ongoing support.
• Developed comprehensive teaching plans and learning paths, optimizing the educational experience.
• Spearheaded a hands-on project, guiding trainees in the creation of a Handmade E-commerce app.

Bachelor's Degree - International Academy for Engineering and Media Science (IAEMS) (2014-09 - 2019-07)

User Experience (UX) Design Course - Cradis (2024-09 - 2025-03)

ADDVALU Course (The Impact of Business on User Experience) (2023-03 - 2023-04)

Advanced UX Processes (2022-06 - 2022-08)