Takwa Waled

Results-driven Senior SEO Specialist with over 4 years of expertise in optimizing website visibility, driving organic traffic, and enhancing user experience across competitive industries, including Medical, Real Estate, E-commerce, and Law. Proven track record of executing On-Page, Off-Page, and Technical SEO strategies that deliver measurable growth, including achieving an average 70% increase in organic traffic for key clients. Skilled in technical troubleshooting, web analytics, and alignment with modern search engine algorithms and focus leveraging AI tools and data analytics (GA4, Looker Studio) to maximize search visibility and ROI.

Senior SEO Specialist at JUMPPEAK (2026-01 – Present)

Promoted to Senior level to lead advanced organic search strategies and technical SEO implementation for major agency accounts.

• Oversee comprehensive SEO strategies for diverse clients across multiple industries (Medical, Healthcare, and Cosmetics) in Egypt, Saudi Arabia, and Bahrain.
• Formulate and execute core technical updates, including structural schema optimizations and crawlability improvements to secure long-term indexation.
• Diagnose and resolve advanced technical SEO issues, including Core Web Vitals optimization, site architecture refinement, JavaScript SEO, canonicalization, and schema markup implementation.
• Collaborate cross-functionally with Web Development, UX, and Product teams to ensure SEO best practices are seamlessly integrated into code deployments and site updates.

SEO Mid-Level Specialist at JUMPPEAK (2024-10 – 2026-01)

• Implemented tailored SEO strategies for 4 major clients, successfully driving an average 70% increase in organic traffic.
• Enhanced user experience (UX) and conversion rates by optimizing Call-to-Action (CTA) elements, significantly boosting click-through rates (CTR).
• Developed and executed strategic backlink campaigns to enhance website authority and domain rating.
• Created detailed monthly performance reports tracking key metrics, organic growth, and keyword rankings using GA4 and GSC.

SEO Specialist at Nafis Technologies (2024-02 – 2024-10)

• Led and managed end-to-end SEO projects for two major clients in the Law Firm and Security/Guarding sectors.
• Increased organic visibility and search rankings by conducting deep keyword research and implementing on-page optimizations.
• Audited website technical performance to improve loading functionality, crawlability, and user experience.
• Monitored project performance metrics and delivered comprehensive monthly insights to stakeholders.

SEO Specialist at DigiFly (2023-03 – 2024-04)

• Supervised various SEO projects across competitive industries including Medical, Industrial, and Real Estate.
• Developed targeted search engine strategies that expanded brand reach and boosted organic search visibility.
• Collaborated on website performance enhancements to ensure optimal site functionality and seamless user journeys.

Social Media & SEO Specialist at Rabbit Store (2022-03 – 2023-01)

• Handled SEO optimization for a commercial e-commerce website, improving product names, descriptions, and images for better search indexing.
• Managed end-to-end product listings, content updates, and inventory stock levels across multiple online marketplaces.
• Streamlined order fulfillment processes, coordinated with shipping companies, and generated invoices to ensure customer satisfaction.

Bachelor of Education in Early Childhood Special Education – Fayoum University (2016 – 2021)