Usama Yehia

Professional marketing and sales manager with a strong background in healthcare operations and business development. Throughout my career, I have led multidisciplinary teams, built strategic partnerships, and achieved measurable growth in patient flow, revenue, and brand visibility. I bring a data-driven mindset, focusing on ROI, KPIs, and sustainable expansion across all marketing channels.

Marketing and Sales Manager at Dar El Mona Medical and Rehabilitation Hospital (2023-12 – Present)

Oversee the hospital's entire marketing and contracting operations. Design and implement integrated marketing strategies to enhance patient acquisition and corporate collaborations. Manage teams across digital marketing, call center, and business partnerships, ensuring alignment with the hospital's strategic objectives. Lead negotiations and partnerships with insurance companies and corporate clients to boost B2B revenues, analyze performance metrics, and maintain consistent brand visibility.

• Increased corporate patient referrals by 35% within six months
• Expanded insurance and corporate contracts by 5 new partners, resulting in 25% revenue growth
• Improved digital campaign ROI by 62% through enhanced targeting and analytics
• Raised conversion rate by 7% via lead optimization strategies

Associate Marketing and Sales Manager at Cleopatra Hospitals Group (2022-03 – 2023-12)

Assisted in directing marketing activities across multiple hospital branches within the Cleopatra Group. Coordinated logistics, managed cross-functional campaigns, and achieved sales targets. Maintained relationships with key opinion leaders (KOLs), supported CRM implementation, and ensured the execution of marketing initiatives that aligned with group strategy and hospital goals. Reported directly to the Marketing Director, contributing to the group's revenue growth and operational efficiency.

• Achieved 120% of annual sales target for 2023
• Increased KOL engagement rate by 45% through strategic outreach programs
• Enhanced campaign ROI by 33% through audience segmentation and CRM optimization
• Supported hospital branding initiatives that boosted patient acquisition by 20%

Senior Medical Representative at Biomed Pharma (2021-09 – 2022-03)

Managed key client relationships and achieved regional sales growth through consistent performance and market analysis. Drove the implementation of marketing strategies for pharmaceutical products, conducted KOL visits, and prepared monthly performance reports. Collaborated with marketing and sales teams to ensure alignment with corporate goals and contributed to training junior representatives on effective communication and sales techniques.

• Surpassed sales targets by 18% within six months
• Strengthened relationships with top KOLs, resulting in a 25% prescription growth
• Increased area coverage efficiency by 30% through optimized route planning
• Improved customer retention rate by 15% via consistent follow-ups and service quality

Medical Representative at El Depeky Pharma (DPK) (2020-12 – 2021-09)

Identified new business opportunities and executed product promotion strategies to maximize market share. Developed and maintained professional relationships with healthcare providers and key accounts, while monitoring market dynamics and competitor activity. Contributed to meeting KPIs related to territory growth, client engagement, and product awareness.

• Achieved 115% of the sales quota for 2021
• Expanded territory coverage by 20%, increasing product exposure and prescription rates
• Generated a 28% improvement in monthly KPI performance metrics
• Built a solid network of healthcare professionals leading to consistent market presence

Medical Representative at Delta Pharma (2019-09 – 2020-12)

Responsible for implementing the company's marketing and sales strategies in assigned territories. Organized product presentations, identified sales opportunities, and maintained professional relationships with healthcare practitioners. Focused on building brand trust and ensuring consistent achievement of KPI benchmarks.

• Exceeded annual sales targets by 22%
• Enhanced brand visibility by organizing 15+ successful medical seminars
• Improved ROI on promotional spending by 18% through cost-effective campaign execution
• Boosted monthly prescription growth by 20% through targeted engagement

Medical Representative at Macro Group Pharmaceuticals (2018-01 – 2019-09)

Developed and maintained professional relationships with healthcare providers to promote assigned pharmaceutical products. Responsible for meeting sales objectives, preparing field activity reports, and contributing to marketing strategies through feedback and analysis. Consistently delivered results by focusing on value-based communication and effective territory management.

• Achieved 110% of annual sales target for 2019
• Increased client base by 25% through relationship building and targeted outreach
• Improved follow-up compliance leading to 15% higher repeat prescription rate
• Supported product launches that contributed to a 10% rise in market share

Bachelor of Science in Biotechnology – Cairo University (2017)