- Analyze market trends and customer behavior to identify KPIs.
- Owning the main growth KPIs: acquisitions, orders, order frequency, user Value, and Retention
Rate to ensure healthy and sustainable Growth.
- Continuously testing new concepts, improving the growth hacking ideas and segmentation.
- Owning Customer lifecycle through end-to-end promotions and loyalty programs,
segmenting Supply and demand sides for maximum impact.
- Track and Increase Fatura’s Growth Rate.
- Collaborating with Marketing and Sales teams to perform targeted strategies for relieving and Acquiring new Users And drive Retention.
- Allocating Fatura’s budget and promotion depth effectively through Promotions and campaigns
- Develop and maintain in-depth performance analysis continuously optimize tactics to achieve targets effectively.
- Evaluate campaign results, develop learnings, and implement relevant changes emerging from the learnings.
- Monthly reporting Fatura’s Growth KPIs to Management.
- Segment BNPL customers in terms of credit behavior and user behavior according to their
Credit wallet.
