CRM Data Architect

Job Descripton: ~ The Data Architect is responsible for designing and governing enterprise-grade data models on Adobe Experience Platform to support unified customer profiles, advanced analytics, and real-time activation in banking and financial services contexts. ~ Design and manage XDM schemas for profile, event, and lookup datasets ~ Define identity resolution strategy including primary and secondary identities ~ Configure merge policies to support compliant and accurate profile unification ~ Ensure data models support analytics, segmentation, journey orchestration, and activation use cases ~ Apply data governance, classification, and quality standards across datasets ~ Collaborate with data engineering and activation teams to ensure model alignment with ingestion and activation needs ~6–10 years of experience in data architecture or data modeling roles ~ Strong hands-on experience with Adobe Experience Platform XDM schemas and datasets ~ Deep understanding of banking and financial data domains including customer, account, transaction, and interaction data ~ Experience implementing consent-aware data models and identity stitching strategies ~ Strong knowledge of data governance and regulatory requirements in financial services ~ Experience designing real-time streaming data models ~ Experience preparing datasets for AI or advanced analytics use cases ~ Adobe AEP Data Architect certification