Performance Marketing & CRM Specialist

Marketing Agency | Full-Time

Spain (Madrid)

We are looking for a dynamic and results-driven Performance Marketing & CRM Specialist to join our growing agency team. This role is ideal for someone with hands-on experience across social media, email marketing, and paid media campaigns, who enjoys working in a fast-paced agency environment and managing multiple client accounts.

Experience working with luxury or travel brands is highly valued, especially within hospitality, premium experiences, or luxury tourism sectors.

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns across:

o Social Media (organic and paid)

o Email Marketing / CRM o Paid Media platforms (Meta, Google, LinkedIn, TikTok, etc.)

• Plan, launch, optimize, and report on paid campaigns to achieve client KPIs including lead generation, conversions, engagement, and ROAS
• Manage email marketing campaigns, including:

o Audience segmentation o Automation flows o Newsletter creation o Performance analysis

• Create and coordinate social media content calendars in collaboration with creative and strategy teams
• Analyze campaign performance and prepare client-facing reports with actionable insights and recommendations
• Collaborate closely with account managers, designers, and content creators to ensure cohesive campaign execution
• Stay updated on digital trends, platform updates, and best practices in performance marketing and CRM
• Support new business pitches and strategic recommendations when needed

Requirements

• 3+ years of experience in digital marketing, preferably within a marketing agency
• Strong knowledge of:

o Meta Ads Manager o Google Ads o Email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.)

o Social media management tools

• Experience managing budgets and optimizing paid media campaigns
• Strong analytical mindset and ability to interpret campaign data
• Excellent communication and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Fluent English required; additional languages are a plus

Nice to Have

• Experience working with luxury, hospitality, or travel brands
• Understanding of luxury consumer behavior and premium brand positioning
• Knowledge of CRM automation and customer lifecycle strategies
• Experience with influencer collaborations and content partnerships

What We Offer

• Opportunity to work with international and premium brands
• Collaborative and creative agency environment
• Career growth and learning opportunities
• Flexible/hybrid working model
• Competitive salary based on experience