Senior Analyst – Marketing Effectiveness
Department: Marketing Effectiveness - Europe
Employment Type: Permanent - Full Time
Location: Spain - Madrid
Description
Our Marketing Effectiveness department helps advertisers get the best returns on their marketing and promotional spend.
Key Responsibilities
- Create and deliver accurate and appropriate analytic models using the tools and processes and assisting in ad hoc projects as advised by the Team Leader.
- Interpret the analysis to create concise, insightful customer communications (presentations, documentation etc.), being able to create and develop a narrative that is consistent with the data gathered.
- Ensure projects and deadlines are met in line with the client's needs.
- Continually develop marketing effectiveness knowledge and expertise by participating in in-house trainings, as well as helping and supporting Analyst and Graduate Analyst with their development.
Skills, Knowledge and Expertise
- At least a Bachelor's Degree in Economics (with a strong focus on econometrics) or Data Science.
- You will have at least 1-3 years of experience in a similar environment.
- You will have proven, hands-on experience in econometrics and Marketing Mix Modelling (MMM).
- Good knowledge of media mix, pricing and promotions, ideally with a consultancy, media agency or media owner.
- Excellent attention to detail.
- Advanced numerate & analytical skill.
- Competent with Excel, PowerPoint and Word.
- Ideally you have had experience with R Studio; any programming skills would be advantageous.
- Be able to communicate in a professional environment.
- You will be fluent in English (spoken and written).
Benefits
- Flexibility to work from home. Both hybrid and fully remote options available.
- Training and Development Opportunities.
- Summer schedule July - Sept.
- 6 hour work day on Fridays (9.00 – 15.00).
- Birthday day off.
