Aina Moreno
Marketing and Digital Executive
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Sobre mí
With a can-do attitude & commitment to growth, I eager to continue my career and now am seeking a role that nurtures my passion for marketing and communication. I consider myself organized, proactive and responsible. Highly adaptable to work under pressure and flexible professional who embraces teamwork, but also works well independently.
Experiencia
MARKETING & DIGITAL EXECUTIVE | HENKEL IBÉRICA
Digital Media Management for PPS Team: from developing a strategy to analysis of profiles.
Digital client analysis and support: social media, websites, e-commerce.
Budget management and control.
Project management related to Ecosystem and Big Data.
In-depth data analysis and customer behavior evaluation to develop valuable insights and improve performance.
D-STUDIO | DANONE IBERIA
Social media & Website team for @alpro.es and @danoneyogur:
- Content creation aligned with the strategy and different campaigns for the Danone Website, see the CV for examples.
- Website content curation for other brands.
- Analysis of performance of social media campaigns and always on through Social Elephants programm and Google anaytics.
- Advertisement strategy on online and offline channels and, afterward, their analysis.
- SEO analysis of website and UX/UI strategy.
- Consumer and client complain management.
- Creation, management and control of social media sweepstakes.
- Award giving management.
- Email campaign creation, management and control for all brands, aligned with local campaigns and strategy.
- Control and analysis through weekly reports of performance of Email campaigns.
- Wordpress expert knowledge and SEO plug-in development.
- Content creation, curation, quality management and analysis for different brands with different stratgies.
- On-Page SEO y Off-Page SEO (Linkbuilding) Affiliate Marketing
Educación
MARKETING & DIGITAL COMMUNICATION DEGREE, UPC-EUNCET (2018 - 2022) MARKETING MASTERS, The Power Business School (2022 - 2023)