Alberto Rhodes

• Spearheaded the development of an omnichannel digital strategy, optimizing customer acquisition and retention across Search, Display, Social Ads, Social Media, SEO, CRM, Affiliation and Influencers. This resulted in minimized (CAC), enhanced customer LTV, increase average order value (AOV), and return rate.

• Managed the D.Marketing Plan, aligning it with strategic and branding objectives. Conducted comprehensive Buyer Persona research and developed a deep understanding of customer needs. Monitored and adjusted the allocated budget accordingly.

• Achieved a 20% increase in conversion rate (CR) through channel optimization, as well as the creation and optimization of user-friendly and visually appealing landing pages (UX/UI).

• Successfully launched a subscription model with 23% monthly growth, contributing significantly to the monthly revenue.

• Led project management initiatives for campaigns, defining milestones and coordinating the team to ensure project success.

Digital Marketing Manager | Ecommerce Manager Madrid, Spain

MIWI Real Drinks | Retail FMGC 04/2022 - Present

• Spearheaded the development of an omnichannel digital strategy, optimizing customer acquisition and retention across Search, Display, Social Ads, Social Media, SEO, CRM, Affiliation and Influencers. This resulted in minimized (CAC), enhanced customer LTV, increase average order value (AOV), and return rate.

• Managed the D.Marketing Plan, aligning it with strategic and branding objectives. Conducted comprehensive Buyer Persona research and developed a deep understanding of customer needs. Monitored and adjusted the allocated budget accordingly.

• Achieved a 20% increase in conversion rate (CR) through channel optimization, as well as the creation and optimization of user-friendly and visually appealing landing pages (UX/UI).

• Successfully launched a subscription model with 23% monthly growth, contributing significantly to the monthly revenue.

• Led project management initiatives for campaigns, defining milestones and coordinating the team to ensure project success.

Ser o no Ser | Performance Agency 06/2021 - 03/2022

• Managed a portfolio of 12 clients in the northern region (Basque Country), maintaining regular communication and providing ongoing support. Oversaw budget management and closely monitored key performance indicators (KPIs) to drive client profitability and facilitate account scaling.

• Implemented optimization strategies and executed high-performing B2B and B2C performance campaigns.

• Generated comprehensive monthly reports using Data/Looker Studio, providing actionable insights and growth opportunities.

• Conceptualized and launched an innovative B2C marketplace, seamlessly integrating local and independent surf businesses.

• Optimized content management systems (CMS) and leveraged paid and organic marketing channels to secure top rankings, surpassing well-established brands like Quiksilver.

• Developed the Business Plan, Marketing Plan, and Branding for the marketplace.

Neovantas Consulting | Boutique Consulting Firm 10/2018 - 01/2020

• Executed projects aimed at improving sales processes and operations for bank offices and call centers.

• Developed sales scripts and processes based on principles of behavioral economics, facilitating the adoption of new financial products and sales strategies by the sales network, resulting in a notable increase in sales (+3%).

BrainTrust Consulting | Competitive Intelligence 09/2016 - 10/2018

• Conducted competitive intelligence projects, conducting comprehensive market research and providing actionable recommendations regarding pricing, competitive advantages, and sales process enhancements.

Toshiba America | Retailers 09/2015 - 08/2016

• Developed and implemented promotional campaigns for major American retailers, leveraging sales analysis, forecasting, pricing, and stock management strategies.

EDUCATION

Ecommerce Growth | Product Hackers Madrid, Spain

Product Hackers Academy 03/2023 - Present

Master´s in Business Administration and Management  Los Angeles, USA

University of California, Riverside 09/2014 - 07/2015

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Bachelor´s Degree in Law | Marketing Diploma  Madrid, Spain

University of Villanueva, Madrid 09/2008 - 06/2013

LANGUAGES & TOOLS

• Languages: Spanish (Native), English (C1)
• Tools: Excel, Power Point, Data/Looker Studio, GAU - GA4, CMS (Wordpress, Woocommerce, Shopify), Klaviyo.