Ana Agüera

Creative art director

Talento

Madrid, Madrid0Miembro desde 15 de diciembre de 2022

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Sobre mí

CREATIVE ART DIRECTOR with more than 20 years in the creativity ́s world, design and photo production.

I ́ve worked for so many markets and I ́ve a strong knowledge about varied cultures, local and international processes.

During these years I ́ve managed teams based in different countries. Always oriented to reach the excellence.

I ́m very organized and proactive, a good team player and a good listener. I ́m an outgoing and easygoing person, positive and optimist. I face the adversity and I love to take new challenges.

I am very passionate about my job

Experiencia

Team management of 10 reports
Planning, design process from briefing, workflow including prioritization, task delegation, working with tight deadlines by optimizing the time and the resources, teamwork supervision until blueprints stage. Quality standards are implemented during the whole process
Development of the creative strategy of the corporative brochure, ad hoc printed pieces and activation programs. Empowering the team to achieve the best work and providing the necessary guidance
Brand consistency and 360o communication. Delivering assets following global guidelines basis, aligning brand positioning in all the channels. Working closely with the global creative team, being the brand guardian in my cluster and being the responsible of the good implementation, collaborating with the local content teams to align the brand strategy
Drive excellence in quality, strong eye for details and constructive feedback to the team
Responsible for the successful implementation of model and product photography across all categories, working with the relevant art directors, photographers and agencies
5Cs Brochure Optimization Framework: Communication, Convenience, Creativity, Clarity and Compliance • Neuromarketing applied into the brochure to grab the consumer attention in a world full of messages
Understand competitor activity and insights and ensure latest creative and category trends are implemented in the process to reach the KPIs