Andrea Castelli

Strategic and results-driven CRM Marketing Leader with 12 years of experience designing and executing data-driven lifecycle strategies that accelerate revenue growth and customer acquisition.

Adept at journey orchestration and leveraging advanced martech stacks to enhance customer engagement.

Tenacious and creative leader able to translate data into actionable insights and deliver measurable results.

• 2024 - Present: Lead CRM Strategist, Massive Rocket (London, remote)

  Global strategy lead coordinating teams across EMEA, LATAM, APAC. Multi-market expansion, loyalty program launches, AI decisioning pilots. Created new business function and managed team of five.

• 2019 - 2024: Senior CRM Consultant/Client Director, Winners FDD (Manchester, remote)

  Senior management team member. Led major client relationships, built Single Customer View infrastructure, managed team of five. Led analytics and dashboarding projects.

• 2018 - 2019: Digital Strategist, About The Prosumer Agency (Milan)

  Multichannel strategy development, campaign attribution modeling, loyalty program monetization.

• 2016 - 2018: Email Marketing Consultant, Diennea/MagNews (Milan)

  In-house consultant across varied portfolio of clients. Marketing automation implementation, customer experience mapping, analytics projects.

• 2015 - 2016: Email Marketing Manager, MS Society UK (London)

  Platform migration management (Silverpop), lifecycle campaign implementation, organization-wide training.

• 2014 - 2015: Email Marketing Officer, RNIB (London)

  ESP migration, marketing automation for donor retention, accessibility compliance.

• 2013 - 2014: CRM Executive, Wisby Ltd (London)

  Ecommerce CRM, product management, customer service optimization.

Several certifications - analytics and BI.

Bachelor in Philosophy