Annamaria Greco

Head of Product Design with years of experience leading multidisciplinary design teams and building digital products that solve complex customer problems. Experienced in defining product vision, scaling design organisations, coaching designers, and partnering with Product, Engineering and Research to deliver measurable business outcomes. Currently leading Product Design at Koa Health, driving strategy across multiple product initiatives while establishing design operations, improving design quality, and mentoring designers.

Passionate about AI-assisted design, behavioural healthcare, experimentation and creating products that make sophisticated technology feel simple for users.

Head of Product Design at Koa Health (2023-01 – Present)

Lead Product Design across multiple cross-functional product teams delivering digital mental healthcare solutions.

• Define Product Design strategy across multiple product areas
• Coach and mentor Product Designers through structured feedback and career development
• Partner with Product Directors and Engineering Managers on product strategy and roadmap planning
• Establish scalable design processes and quality standards
• Drive collaboration between Design, Product, Engineering and Clinical Research
• Led Product Design across multiple product squads delivering healthcare experiences for patients and clinicians
• Introduced scalable design operations that improved consistency across product teams
• Established design documentation, standards and review processes
• Implemented AI-assisted design workflows using ChatGPT, Claude, Cursor, Figma AI and Midjourney
• Led end-to-end product design for OSI, a digital intervention supporting children experiencing anxiety
• Partnered with clinicians and behavioural researchers to translate evidence-based therapy into intuitive digital experiences

Lead Product Designer at Koa Health (2019-01 – 2022-12)

Owned design strategy and execution for Therapy products from discovery through delivery.

• Led discovery workshops with Product Managers, researchers and clinicians
• Defined UX strategy for complex digital healthcare products
• Collaborated closely with Engineering to ensure high-quality implementation
• Influenced roadmap prioritisation through user insights and research
• Mentored junior designers and supported design team growth
• Expanded the design system and improved consistency across the product ecosystem

Senior Product Designer / Art Director at Freelance - AKQA - Ogilvy - Monogrid - Zinc (2016-01 – 2018-12)

Worked with international agencies delivering digital products, brand systems and creative experiences across healthcare, education and consumer products.

• Led product and visual design from concept through launch
• Designed design systems and digital experiences
• Directed multidisciplinary creative teams
• Managed multiple international stakeholders

Digital Art Director / UX Designer at Ogilvy (2011-01 – 2016-12)

Designed digital products, websites and integrated campaigns for global clients while collaborating with developers, strategists and account teams.

Master in Communication Design – Politecnico di Milano

Bachelor in Visual Design – Università degli Studi di Firenze