Media Buyer (iGaming | PWA / Facebook & TikTok) at Confidential (NDA) (2026-03 – Present)
- Managed a monthly advertising spend of $20,000+ with a consistent 55% ROI across Facebook and TikTok Ads.
- Ensured the daily launch and testing of 3–4 new creative concepts to maintain campaign freshness.
- Independently sourced, adapted, and split-tested creatives, while coordinating with designers to produce new promotional materials.
- Structured high-converting PWA funnels for Facebook Ads and integrated iOS/Android mobile apps from various providers for TikTok traffic flows.
- Utilized advanced spy tools (Tyver, AdHeart, Amonsul, etc.) for competitive intelligence and trend analysis.
- Created, configured, and optimized targeted push-notification sequences to maximize player retention and re-engagement.
- Optimized downstream funnel metrics to improve overall traffic quality, driving higher player LTV and average deposit values.
- Collaborated with account vendors and asset suppliers to secure a stable infrastructure and uninterrupted supply of high-quality profiles.
- Handled the full campaign lifecycle: technical integration, creative optimization, and aggressive scaling of profitable ad sets.
Solo Media Buyer (iGaming, PWA / Facebook) (2025-12 – 2026-03)
Achieved up to 160% ROI during test launches, with subsequent scaling of profitable ad sets. Strong understanding of the full campaign lifecycle — from GEO analysis and hypothesis testing to optimization and scaling.
- Full-cycle launch and management of PWA campaigns in the iGaming vertical via Facebook Ads
- Working with Tier 3 and European GEOs
- Market and competitor creative research using spy tools
- Development and testing of Meta-compliant creatives
- PWA app setup via third-party services
- Offer integration into tracking system, postback configuration, and performance analytics
- Structured split-testing and optimization based on CPA / FTD metrics
- Scaling profitable ad sets
Business Development Manager in iGaming & Dating at CPAHOLICS INC (ScaleX network) (2025-08 – 2025-12)
ScaleX is a newly established company providing advertisers with high-quality traffic in the Dating, iGaming, and Sweepstakes verticals.
- Launched the company from scratch: defined the strategy, built business processes, and established a management system.
- Integrated top-tier advertisers.
- Led negotiations and closed deals with international clients.
- Organized the reporting system and performance tracking.
- Actively participated in bringing the company to market and achieved profitability within the first month of operations.
- Built the foundation for scaling and further growth.
- Established a sustainable management and reporting system.
Business Development Manager in iGaming & Dating at True Blue Digital LLC (TopDollarHub) (2025-01 – 2025-08)
TopDollarHub is an established company with years of success in the Dating vertical. In late 2023, the company launched a new iGaming division, and I was invited to join as a mid-level BDM to help build the vertical from the ground up. During my time there, I additionally took on the role of Business Development Manager in the Dating department, where I successfully re-established relationships with several former advertisers and attracted new partners to the company.
- Onboarded 50+ direct advertisers in the iGaming vertical
- Integrated CPL/CPA offers across Tier 1, Tier 2 & Tier 3 markets
- Optimized affiliate traffic based on KPIs (CR, EPC, ROI) and campaign performance
- Took on additional Dating responsibilities: advertiser find and integrations, offer launches, partner scaling
- Executed offer testing, landing page analysis, and coordinated A/B traffic flows
- Collaborated closely with media buyers, affiliate managers, and technical support teams
- Achieved monthly deal turnover of up to $145,000
Business Development Manager in iGaming at ClickID Network (2024-03 – 2024-12)
ClickID is an iGaming CPA agency connecting advertisers and affiliates, with strong focus on gambling traffic.
- Identified and signed 30+ affiliate and advertiser partners across the iGaming vertical
- Negotiated CPL/CPA deals and managed onboarding to ensure integration success
- Oversaw traffic quality and postback tracking using Scaleo and internal CRM tools
- Analyzed daily campaign data to improve traffic allocation and prioritize offers
- Worked cross-functionally to align delivery and ensure performance targets were met
- Achieved monthly deal turnover of up to $80,000
Commercial Director – B2B Retail Sales (2018-09 – 2024-03)
- Oversaw B2B sales and managed a team of 15 people
- Built and optimized sales processes from scratch
- Introduced improvements to production and commercial cycles, increasing margin by 30%
