Anton Sidykh

Media Buyer & Business Development Manager with over two years of hands-on experience in the iGaming and Dating verticals. Expert in executing end-to-end user acquisition strategies, managing daily budgets, and optimizing campaigns to hit strict ROI targets. Uniquely combines technical buying skills with a strategic BizDev background, enabling a deep understanding of traffic quality, KPI analysis, and advertiser requirements.

Proven track record in scaling campaigns across international GEOs using CPL, CPA, and RevShare models. Passionate about data-driven optimization and building profitable, long-term B2B partnerships in the affiliate marketing ecosystem.

Media Buyer (iGaming | PWA / Facebook & TikTok) at Confidential (NDA) (2026-03 – Present)

• Managed a monthly advertising spend of $20,000+ with a consistent 55% ROI across Facebook and TikTok Ads.
• Ensured the daily launch and testing of 3–4 new creative concepts to maintain campaign freshness.
• Independently sourced, adapted, and split-tested creatives, while coordinating with designers to produce new promotional materials.
• Structured high-converting PWA funnels for Facebook Ads and integrated iOS/Android mobile apps from various providers for TikTok traffic flows.
• Utilized advanced spy tools (Tyver, AdHeart, Amonsul, etc.) for competitive intelligence and trend analysis.
• Created, configured, and optimized targeted push-notification sequences to maximize player retention and re-engagement.
• Optimized downstream funnel metrics to improve overall traffic quality, driving higher player LTV and average deposit values.
• Collaborated with account vendors and asset suppliers to secure a stable infrastructure and uninterrupted supply of high-quality profiles.
• Handled the full campaign lifecycle: technical integration, creative optimization, and aggressive scaling of profitable ad sets.

Solo Media Buyer (iGaming, PWA / Facebook) (2025-12 – 2026-03)

Achieved up to 160% ROI during test launches, with subsequent scaling of profitable ad sets. Strong understanding of the full campaign lifecycle — from GEO analysis and hypothesis testing to optimization and scaling.

• Full-cycle launch and management of PWA campaigns in the iGaming vertical via Facebook Ads
• Working with Tier 3 and European GEOs
• Market and competitor creative research using spy tools
• Development and testing of Meta-compliant creatives
• PWA app setup via third-party services
• Offer integration into tracking system, postback configuration, and performance analytics
• Structured split-testing and optimization based on CPA / FTD metrics
• Scaling profitable ad sets

Business Development Manager in iGaming & Dating at CPAHOLICS INC (ScaleX network) (2025-08 – 2025-12)

ScaleX is a newly established company providing advertisers with high-quality traffic in the Dating, iGaming, and Sweepstakes verticals.

• Launched the company from scratch: defined the strategy, built business processes, and established a management system.
• Integrated top-tier advertisers.
• Led negotiations and closed deals with international clients.
• Organized the reporting system and performance tracking.
• Actively participated in bringing the company to market and achieved profitability within the first month of operations.
• Built the foundation for scaling and further growth.
• Established a sustainable management and reporting system.

Business Development Manager in iGaming & Dating at True Blue Digital LLC (TopDollarHub) (2025-01 – 2025-08)

TopDollarHub is an established company with years of success in the Dating vertical. In late 2023, the company launched a new iGaming division, and I was invited to join as a mid-level BDM to help build the vertical from the ground up. During my time there, I additionally took on the role of Business Development Manager in the Dating department, where I successfully re-established relationships with several former advertisers and attracted new partners to the company.

• Onboarded 50+ direct advertisers in the iGaming vertical
• Integrated CPL/CPA offers across Tier 1, Tier 2 & Tier 3 markets
• Optimized affiliate traffic based on KPIs (CR, EPC, ROI) and campaign performance
• Took on additional Dating responsibilities: advertiser find and integrations, offer launches, partner scaling
• Executed offer testing, landing page analysis, and coordinated A/B traffic flows
• Collaborated closely with media buyers, affiliate managers, and technical support teams
• Achieved monthly deal turnover of up to $145,000

Business Development Manager in iGaming at ClickID Network (2024-03 – 2024-12)

ClickID is an iGaming CPA agency connecting advertisers and affiliates, with strong focus on gambling traffic.

• Identified and signed 30+ affiliate and advertiser partners across the iGaming vertical
• Negotiated CPL/CPA deals and managed onboarding to ensure integration success
• Oversaw traffic quality and postback tracking using Scaleo and internal CRM tools
• Analyzed daily campaign data to improve traffic allocation and prioritize offers
• Worked cross-functionally to align delivery and ensure performance targets were met
• Achieved monthly deal turnover of up to $80,000

Commercial Director – B2B Retail Sales (2018-09 – 2024-03)

• Oversaw B2B sales and managed a team of 15 people
• Built and optimized sales processes from scratch
• Introduced improvements to production and commercial cycles, increasing margin by 30%

Master's Degree in Management and Marketing – Simon Kuznets Kharkiv National University of Economics (2005 – 2010)