Antonio Borreguero

Senior Professional in Business Development, Sales Enablement, and Customer Success specializing in B2B SaaS, Telematics, IoT, and Fleet Management. Bringing over 20 years of combined experience in business development, consulting, and corporate training. Currently serving as Training & Enablement Manager at Cartrack Spain, driving the performance of sales and technical teams, developing AI-powered sales tools (Vision AI, OEM, Energy Saving Certificates), and optimizing internal CRM processes.

Expert in inbound/outbound lead qualification, objection handling, ROI calculator design, and Customer Success strategies for retention and loyalty. Highly results-oriented with a strong focus on conversion metrics and pipeline generation. Eager to leverage my technical and commercial expertise in a Business Development Representative (BDR) or Sales Enablement role at leading telematics companies like Webfleet, to accelerate growth and maximize customer impact.

Training, Enablement & Customer Success Manager at Cartrack Spain (2025-01 – Present)

Telematics & Fleet Management Sector

• Sales Enablement & Business Development: Designed and implemented comprehensive training and onboarding programs for the B2B sales network, installation technicians, and customer service teams.
• Sales Tools Development: Created ROI calculators, objection handling guides, pricing codes, and sales resources that accelerated the opportunity closing cycle and increased conversion rates.
• Innovation & Technology (AI): Developed advanced training content and videos using Artificial Intelligence tools. Designed and launched strategic specialized portals for Vision AI and OEM Solutions.
• New Business Line Development (CAE): Led the creation and nationwide rollout of the Energy Saving Certificates (CAE) project as a parallel revenue stream to telematics services. Generated device upselling and developed savings calculation tools, directly impacting the bottom line.
• Customer Success & Retention: Trained B2B clients on the advanced use of the telematics platform and connected mobility solutions, ensuring technological adoption and maximizing customer satisfaction.
• Operations & CRM: Managed and optimized the internal CRM to improve pipeline tracking and lead qualification. Defined and monitored KPIs and operational metrics.
• Quality Management & Processes: Implemented a quality management system based on ISO 9001. Optimized business operations, stock management, and developed technical installation simulators.
• International Coordination: Acted as a technical-commercial liaison and translator with global teams in Singapore and South Africa, localizing solutions for the Spanish market.

Technical Training Director & B2B Consultant at Global Gaia Consultores (2011-01 – 2023-12)

• B2B Sales & Consulting: Acquisition, development, and retention of corporate client portfolios. Consultative selling of training, compliance, and neuroeducation services.
• Corporate Training: Designed and delivered programs in sales techniques, digital marketing, leadership, emotional intelligence, and conflict resolution for major accounts (e.g., Acerinox, DHL, Hospital Rafael Méndez).
• Project Management: Led comprehensive training projects, coordinating teaching teams and ensuring compliance with satisfaction and learning KPIs. Delivered over 6,000 training hours.

Consultant & Trainer at SGS Tecnos S.A. | Legitec | Solutia Innovaworld (2003-01 – 2011-12)

• Consulting and implementation of management systems (ISO 9001, 14001, 27001), Compliance, Data Protection (GDPR), and E-commerce.
• Managed funded training programs (Next Generation Funds) in digitalization, ICT, and employability.

Consultant & Trainer at Solutia Innovaworld (2024-01 – Present)

Bachelor of Laws in Law – University of Cádiz (UCA)

Master in Information and Communication Technologies Law (ICT) – University of Santiago de Compostela

Master in Management Systems, Quality, Environment & HR – Polytechnic University of Cartagena

Expert Degree in Coaching with Advanced Competencies – Miguel Hernández University