MARKETING DIRECTOR - UMILES GROUP - MADRID
(2022-01)
- Holistic Growth Strategy: Orchestrated a 360º brand evolution that transformed marketing into the group's main revenue engine, scaling attributed sales from €100k to €1.5M through a mix of creative positioning and performance.
- Business Creativity & Innovation: Designed and executed a new synergy model between Marketing and Sales for events, turning "static" branding presence into a revenue-generating machine that grew from €15k to €435k.
- Strategic P&L Management: Balanced high-impact brand awareness with financial rigor, achieving an 8.3x holistic ROI (including MarTech, infrastructure & ops) while optimizing the budget by 26% through smarter asset allocation.
- Corporate Restructuring (Spin-off): Led the brand architecture and strategic identity during the group's division into two distinct B2B/B2C entities, ensuring unique market positioning for each.
- Data-Driven Accountability: Implemented advanced CRM and attribution models to eliminate "blind spots" in the customer journey, reducing unknown sales sources from 57% to 1%.
- International Business Development & Intrapreneurship: Conceptualized and executed the regional expansion strategy across LATAM, PT, and ITA from the ground up. Established target-market networking infrastructures and high-impact international trade show frameworks, synchronized with localized digital lead generation funnels to scale foreign revenue streams.
- AI-Driven Operational Efficiency: Integrated advanced GenAI frameworks (Claude, Gemini, Perplexity, NotebookLM) into daily workflow architectures. Automated complex market analysis, cross-border content positioning, and asset scaling, driving operational velocity while protecting capital efficiency.
DIGITAL STRATEGIST - Pacific 54 Digital Marketing Agency - MIAMI Based
(2021-01 - 2022-12)
- International Growth & Remote Leadership: Orchestrated digital strategies for the U.S. market as a remote strategic lead, bridging the gap between European-based execution and North American business goals.
- Operational Scalability & Methodology: Standardized SEO and performance frameworks for high-stakes U.S. sectors (Insurance, Wellness), managing a hybrid team of 6+ to increase agency project capacity.
- Data-Driven ROI: Directed cross-channel performance campaigns, consistently hitting CPA and ROAS targets for a portfolio of international clients during a period of rapid agency expansion.
DIGITAL STRATEGIST - Exclama Integrated Creative Agency - MADRID
(2020-01 - 2021-12)
- Strategic Business Unit Launch: Spearheaded the creation of the digital department from the ground up, successfully transforming it into a standalone, profitable digital agency unit within the group.
- Full-Funnel Strategy Leadership: Orchestrated the end-to-end digital transformation for a diverse portfolio of clients, aligning creative campaign execution with bottom-line business KPIs.
FOUNDER, CEO & CMO - Self-Employed - MADRID
(2012-01 - 2021-12)
- Business Launch & Fundraising: Founded and scaled two distinct ventures, demonstrating total ownership from self-funding (Agency) to successfully raising €280k in venture capital (Wannaplan App).
- Product & Growth Metrics: Led the GTM and product strategy for Wannaplan, achieving a 25% user retention rate and an average engagement time of +5 minutes, proving expertise in lifecycle marketing and UX/product-led growth.
- Revenue & Performance: Scaled agency operations to profitability from year one, delivering a 300% ROAS and acquiring 80% of the client portfolio through proactive business development.
- Capital Efficiency: Provided high-level consultancy for external firms, reducing online advertising costs by 60% while increasing conversion rates (CRO).
- Innate Leadership: Established a lifelong track record of initiative, starting in university by founding and managing a high-volume event organization group focused on sales and complex logistics.
DIGITAL MARKETING & SALES MANAGER - Compra Amiga S.L. - MADRID
(2011-01 - 2012-12)
Managed €120K annual marketing budget for online sports nutrition store (Magento-based). Led SEO across all platforms, and managed successful paid media campaigns.
- Led paid media, competitor analysis, product pricing, and media planning. Managed pop-up flagship store as sales manager.
ACCOUNT MANAGER - Wunderman U.K. - LONDON
(2011-01 - 2011-12)
Co-managed a digital account for Ford of Ireland with a budget of over £1M.
- Oversaw development of microsites, banners, and rich media content.
MARKETING EXECUTIVE & SALES EXECUTIVE - Novus Leisure LTD - LONDON
(2009-01 - 2011-12)
Managed digital marketing, database growth, and cross-channel advertising for a portfolio of 50+ hospitality venues, shifting into location-level sales execution.
SEM MARKETING EXECUTIVE - Advertising.com (AOL) - LONDON
(2008-01 - 2008-12)
Orchestrated and optimized high-budget SEM campaigns for major UK and Spanish financial and retail brands, driving strict performance metrics.
SALES & DIGITAL MARKETING - PrimeQ Interactive Advertising - LONDON
(2007-01 - 2007-12)
Supported cross-channel lead generation platforms and optimized early-stage affiliate marketing campaign execution.
ACCOUNT EXECUTIVE - Proximity Madrid - MADRID
(2003-01 - 2005-12)
- Achievement: Reduced LATAM production costs by 10% through strategic catalog localization for Chrysler, Jeep & Dodge.
