Antonio Luis Pérez Carmona

Data Analyst transitioning to Data Science, combining marketing and economics insight with skills in Python, SQL, Machine Learning, and predictive modeling. Experienced in digital analytics, data visualization, and data quality, currently expanding expertise in statistical modeling and end-to-end data solutions.

Digital Analyst - Paraty Tech

(2025-03)

Specialized in digital analytics and data visualization. Implementations in GA4 and GTM, dashboard creation in Power BI and Looker Studio, and user behavior reporting.

• Reporting and analysis using GA4, Power BI, Looker Studio, Excel and BigQuery
• Tracking implementation with GTM, DataLayer, DebugView and PreviewMode
• User experience and behavior analysis using Hotjar, Clarity and GA4
• Ongoing using: SQL, Python for data analysis

Digital Analytics Junior - Windup Business

(2024-09 - 2025-04)

Worked on the implementation and validation of GA4 and GTM tracking across multiple client websites. Built interactive dashboards to surface key performance metrics and supported analytics audits to improve data quality and event accuracy. Collaborated closely with Paid Media, SEO and CRO teams to align tracking requirements and ensure consistent measurement frameworks.

Team Leader - Taco Bell

(2022 - 2025)

Shift leader managing operations, staff scheduling, training and inventory control.

Master - Data Science and AI - BIG School (2025-11 - 2026-06)

Master - Digital Marketing - Windup Business School (2024-09 - 2025-01)

Degree - Marketing and Market Research - University of Málaga (2020-09 - 2024-06)