Begoña Arechalde Pérez

For the past 5+ years, I have been managing hospitality and luxury brands worldwide, with a strong focus on brand strategy, creative direction, copywriting and partnerships building. I formulate, design and implement brands that anticipate social change and global preferences through a design-driven approach and a comprehensive networking methodology. In 2021, I founded Alea Luxury Branding, a hospitality-focused creative studio, and the sustainability- centred Naware Magazine.

I am a graduate from The London School of Economics and Political Science (LSE) in International Relations and Chinese.

After working as an EA at Pantea Group and 0120 London (both hospitality-focused business), I took over branding, art direction and copywriting responsibilities for big industry names such as Marriott, Hyatt or EQ London. In 2021 I founded my own creative studio: Alea Luxury Branding , as well as the sustainability focused Naware magazine Magazine.

BSc International Relations and Chinese (London School of Economics and Political Science - LSE)

ICC - SOAS university

BSC in Genetics - UAB (Barcelona)