Belén Colmenarejo Alonso

Marketing & Business Insights

Talento

Madrid, Madrid0Miembro desde 7 de febrero de 2023

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Sobre mí

Looking for a new experience that allows me to develop my skills and be a part of a team, in an environment based in dynamic relationships.

Currently, these are some of my main responsibilities in my job:

-Define the commercial strategy for the product based on the customer journey ,

understanding the current behaviours and mindset

Design a Customer insights plan 360º that helps to challenge existing assumptions and identify critical business opportunities/risks, using available data and multivariable analyses: Customer profiling and segmentation, Competitive Intelligence insights, Sales evolution
Design, execute, and deliver results of market research studies,and select most appropriate methodology for data collection.
Create robust product Sales Forecasts
Encourage cross-functional working with the teams involved, ensuring with field roles the implementation of the brand plan strategy.
Active role in the digital product strategy: create a consistent cross-channel User Experience

Brand Manager - Marketing & Business Insights

Roche Farma. | January 2021- Present

understanding the current behaviours and mindset

Design a Customer insights plan 360º that helps to challenge existing assumptions and identify critical business opportunities/risks, using available data and multivariable analyses: Customer profiling and segmentation, Competitive Intelligence insights, Sales evolution
Design, execute, and deliver results of market research studies,and select most appropriate methodology for data collection.
Create robust product Sales Forecasts
Encourage cross-functional working with the teams involved, ensuring with field roles the implementation of the brand plan strategy.
Active role in the digital product strategy: create a consistent cross-channel User Experience

Roche Farma. | February 2018- December 2020

Design, execute, and deliver results of market research studies
Design a Customer insights plan that helps to challenge existing assumptions
Make recommendations to the team, using available data: Customer profiling and segmentation; Monitoring social media, Sales evolution.

Roche Farma. | February 2018- December 2020

Design, execute, and deliver results of market research studies
Design a Customer insights plan that helps to challenge existing assumptions
Make recommendations to the team, using available data: Customer profiling and segmentation; Monitoring social media, Sales evolution.