Carla Rosa

Multidisciplinary designer with over 4 years of experience in content strategy and digital product development, recently transitioning into UX/UI design. Skilled in user research, content architecture, and cross-functional collaboration. Passionate about designing accessible, clean, and emotionally resonant user experiences.

I’ve spent the last few years shaping digital experiences from the content side, working across SaaS platforms like Wepik, educational tools like Slidesgo, and creative marketplaces at Freepik. In that time, I’ve led full content processes, from strategy and planning to production and performance analysis, always guided by data and increasingly by AI.

Coming from a design background, I’ve developed a sharp eye for structure, clarity, and usability. Creating visual content at scale, from presentation templates to editable assets inside design platforms, taught me to think in systems, not just screens. At Wepik, working in a fast-paced environment pushed me to improve workflows and make content production more scalable and efficient.

Collaborating closely with product, seo, tech, and marketing teams helped me bridge content, business, and user needs.

Lately, I’ve shifted my focus toward UX/UI design, approaching it not just as a visual craft but as a strategic tool to solve real user problems and support business goals. I’m now exploring how to create interfaces that feel intuitive, human, and genuinely useful.

I hold a Bachelor's degree in Audiovisual Communication from the University of Málaga, complemented by a Master’s in Digital Marketing Project Management from IM Digital Business School. Most recently, I completed a UX/UI Design Bootcamp at Neoland, where I focused on user-centered design, research, and interface development — solidifying my transition into product and experience design.