Carolina Rivera

Human-centered researcher with 10+ years of experience leading UX, behavioral, and market research across AI, digital products, and enterprise services. I specialize in applying qualitative and quantitative methods to shape intelligent, ethical, and data-informed user experiences.

🔍 What I bring:

• Deep understanding of human behavior, decision-making, and user needs.
• Experienced in integrating AI and HCAI principles into UX workflows — including LLM-powered tools and inclusive usability testing.
• Proven impact in global settings (Europe, LatAm, APAC), including work with Coca-Cola, Nielsen, Axpo, and T-Systems.
• Skilled in ethnographic research, co-creation workshops, service blueprinting, SUS, heatmaps, and survey design.

💡 Current mission: Shaping innovative, ethical AI-powered experiences by combining service design with human insight — and helping teams translate complexity into clarity.

UX Researcher and Service Designer specialized in Human-Centered AI, with a track record of building research teams, scaling methodologies, and uncovering automation opportunities. Experienced across industries from banking and pharma to consumer goods, delivering measurable impact through data-driven insights and co-creation workshops.

Background in Market Research and Advertising, enhanced with specialized certifications in AI, service design, and transformer models. Academic career bridges quantitative research with creative design approaches, now applied to Human-Centered AI and digital innovation.