Claudia Bayod

Internal & Corporate Communications leader with 10+ years of experience shaping communications in multinational, matrixed and transformation-driven environments, including BNP Paribas Group with a 28-country scope. Specialised in turning complex business transformation into clear corporate narratives, aligned leadership messaging, reputation-sensitive communication frameworks and measurable engagement outcomes across markets.

Experience spans internal communications strategy, corporate narrative development, change and transformation communications, M&A integration, strategic plans, culture transformation and communications governance at scale. Strong expertise in executive and stakeholder communications, editorial strategy, measurement and AI-enabled communications, with experience coordinating internal, external and brand stakeholders to drive narrative consistency across international markets.

Global Senior Manager Internal Communications & Transformation at Arval BNP Paribas Group (2023-01 – Present)

Global scope (28 countries) | Reporting to the Corporate Marketing & Communications Director, HQ

• Designed and deployed a global communications governance framework across a 28-country network, connecting Group priorities, corporate strategy and local market execution.
• Led the 360° communications programme for Arvals 2027-2030 Strategic Plan, translating strategic priorities into clear corporate narratives, leadership messaging and market-ready communication assets.
• Coordinated internal, external and brand communication stakeholders to ensure narrative consistency across global corporate initiatives.
• Built corporate-level communications measurement capabilities, including KPI dashboards and a Sentiment Pulse, to track engagement, sentiment and communication effectiveness.
• Designed and launched a global senior management communications format to strengthen leadership alignment and improve consistency across markets.
• Led internal communications for the global announcement of Athlons integration into Arval, ensuring consistent messaging following its acquisition from Mercedes-Benz Group.
• Define and lead the global communications strategy for internal audiences across a 28-country network, ensuring alignment with BNP Paribas Group priorities.
• Translate complex business transformation into clear communication frameworks, corporate narratives and actionable plans.
• Coordinate communication across internal, external and brand functions to ensure consistency at global level.
• Partner with senior leadership, HR, brand and corporate teams to align messaging, positioning and stakeholder engagement.
• Establish governance models connecting corporate strategy, local execution, leadership alignment and employee engagement.

Internal Communications & CSR Manager at Arval BNP Paribas Group (2018-01 – 2023-12)

Reporting to the HR Director (Spain)

• Redesigned the national internal communications editorial strategy, increasing engagement from 65% to 90%.
• Designed and implemented a new communications ecosystem, transforming internal communications into a strategic employee engagement and business alignment function.
• Led the internal communications strategy for Spain, supporting business transformation, cultural change and leadership alignment.
• Developed and executed the 360° communications plan aligned with Arvals global Strategic Plan 2020-2026.
• Designed and launched a quarterly live communications format, still active in Spain.
• Formally recognised for communications leadership during the COVID-19 crisis.
• Led the internal communications and CSR strategy for Spain, ensuring alignment with business, HR and corporate priorities.
• Redesigned the internal communications model to improve clarity, consistency and employee experience.
• Partnered with HR and senior management to align communication with transformation, culture and engagement objectives.
• Developed editorial planning, leadership messaging and multi-channel communications.
• Supported corporate storytelling around strategic priorities, CSR initiatives and employee engagement.

Internal Communications Officer – EMEA Region at Saint-Gobain (2016-01 – 2018-12)

Regional scope (8 countries) | Reporting to the Communications Director (Spain)

• Supported internal communications, CSR and employer branding initiatives across an 8-country Mediterranean region.
• Adapted global communication strategies to local markets, audiences and stakeholders.
• Coordinated communication content, materials and regional campaigns.
• Contributed to employer brand development in an international industrial environment.
• Supported the localisation of corporate messages for different countries and stakeholder groups.

Postgraduate in Marketing & Advertising – Inesdi Business Techschool

Masters in Event Management & Organisation – Esden Business School

Bachelors Degree in Journalism – Universidad Complutense de Madrid