MARKETING DATA ANALYST. DECEMBER/2022 – MARCH/2025
ELSEVIER. BARCELONA
Responsible for analysing and optimising global B2B/B2C digital campaigns, extracting insights from Google Analytics and designing dashboards in Looker/Power BI to improve demand and retention. Provided data-driven strategic guidance for sales and marketing initiatives.
- Led the extraction of key insights from large-scale data analysis, improving CTR, CPA, and ROI in digital campaigns. Strategy optimization reduced churn rate by 10% through improved segmentation.
- Designed interactive dashboards in Looker Studio and Power BI, reducing report creation time by 40% and improving metric visibility for faster decision making.
- Implemented predictive analytics models and audience segmentation using SQL queries, combined with A/B testing techniques in email marketing, increasing customer retention by 25% and lead generation by 15%.
- Managed digital campaigns, optimised search engine traffic and increased digital advertising ROI by 18% using Power BI and Tableau dashboards.
- Performed data mining and cleansing with Power Query, ensuring reliable campaign data and more accurate insights for improved performance.
DIGITAL MARKETING MANAGER. APRIL/2019 - DECEMBER/2022
ELSEVIER. BARCELONA
Led the analysis and performance optimization of digital projects in the pharmaceutical sector worldwide. I implemented key metrics to evaluate advertising campaigns on healthcare platforms and managed ePublications with FlippingBook. Additionally, I developed automated reports to measure campaign impact, reducing analysis time and improving data-driven decision making.
- Developed automated reports with Looker Studio and Power BI, reducing digital campaign analysis time by 50% and enhancing decision-making efficiency.
- Analysed performance data and implemented digital strategies on key healthcare platforms, increasing campaign reach by 20%.
- Optimized ad targeting and improved user engagement by 15% through data-driven insights, resulting in increased campaign effectiveness and ROI across digital channels.
DIGITAL MARKETING MANAGER. SEPTEMBER/2017 - AUGUST/2018
TAOS, Digital Agency. BARCELONA
Led data-driven digital marketing strategies in industries such as tourism, transportation, insurance and retail. Used advanced analytics to inform global social media, PPC and content strategies. Conducted website audits, optimised CRO/SEO and managed email campaigns. Designed dashboards to track key metrics and optimise campaign performance and budget.
- Implemented CRO and SEO strategies, using key metrics and dashboard insights to increase conversion rates by 20% and significantly improve digital channel performance.
- Optimised PPC campaigns, using data analytics and visualised metrics to improve ad targeting and efficiency, resulting in a 20% increase in advertising ROI.
DIGITAL MARKETING SPECIALIST. FEBRUARY/2017 - SEPTEMBER/2017
TOPCABLE. BARCELONA
Directed the digital and social media department, focusing on optimising the corporate website to improve the user experience, resulting in a 20% increase in engagement. Strategized and implemented the digital marketing and social media plan, driving significant brand growth through targeted campaigns and data-driven insights.
MARKETING MANAGER. MARCH/2008 - DECEMBER/2015
CYTE. BARCELONA
Crafted the strategic and communication plan for Ciudad y Territorio Consultores SLP from its inception. Led the development of corporate identity, including logo design, service catalogue, communication protocols, and strategic action plans.
