Daniel Huen

Marketing Manager with 10+ years leading full-funnel marketing across Spain and Latin America. Most recently ran the Spain marketing function at BetterHelp, the world's largest online therapy platform, covering influencer marketing, partnerships and affiliate, UGC, paid search, localisation and compliance in a regulated health category. I pair strategy with hands-on execution: I build the plan, brief the creators, run the compliance review and ship the content.

Bilingual

Spanish/English.

Marketing Manager, Spain at BetterHelp (2026-03 – 2026-09)

World's largest online therapy platform · Health & wellness · Market marketing lead, reporting to the Country Manager

• Owned the full Spain marketing function: influencer marketing, UGC, branded content, partnerships, paid search, localisation and compliance.
• Managed a monthly market budget reduced from €20K to €7K (−65%), reallocating spend to protect acquisition volume as the market moved to a low-budget model.
• Led compliance review across the creator roster: 300+ YouTube creator scripts and videos and 150+ UGC scripts reviewed against legal and clinical requirements in a regulated health category.
• Contributed to a 23% reduction in blended cost per paying user for the Spanish market while total spend was halved, lifting paid efficiency 31% — first versus last five-week reporting window of my tenure.
• Turned paid search into the market's most efficient channel: cost per acquisition down 62% and conversion efficiency up 2.7x, following an ad copy and keyword overhaul I proposed.
• Built a data-backed case study from a Q1 partnership pilot that secured its extension through November 2026, covering three consecutive quarters and a sponsored event.
• Rebuilt the partner-facing layer ahead of activation: compliance guidelines, best practices, talking points, marketing copy bank and partnership deck, plus a prospecting system built from scratch (commercial and social-impact pipelines, outreach, status tracking).
• Produced the bilingual (ES/EN) Spain Master Messaging Guide — messaging architecture, pillars, restrictions, evidence and terminology — adopted as the reference for creators, agencies and the internal team.
• Designed the H2 2026 low-budget growth plan: new affiliate/CPA partners, capped pilot activations, zero-cost channel optimisations and CPA reduction on existing business.
• Owned brand reputation across Trustpilot, Google Play and the App Store, plus quarterly website QA (landing pages, pricing, sign-up flow). Managed listings directly via Google Play Console and Apple Developer.

Freelance Marketing & UGC Consultant at La Crème (2024 – Present)

Ongoing freelance practice for international brands in wellness, tech, fintech, sports and lifestyle. Represented by La Crème.

• Run end-to-end UGC and branded content campaigns for international brands: brief interpretation, scripting, production, editing and delivery against client KPIs and deadlines.
• Pitch and win campaigns on creator marketplaces (Collabstr, Insense and similar) with a codified, repeatable pitch methodology and a consistent conversion rate on applications.
• Grow bilingual audiences on Instagram and TikTok (@danielhuen) across lifestyle, wellness and music; own music project with 1M+ Spotify streams.
• UGC work portfolio: view portfolio

Paid Media & Social Media Manager at ILUNION (2024-12 – 2025-06)

Business group with a social mission · Healthcare and retail brands

• Managed TikTok Ads, YouTube Ads, LinkedIn Ads and Meta Ads for healthcare and retail brands, improving engagement and conversion.
• Built keyword strategies with Semrush to raise CTR and ad relevance; delivered performance dashboards in Excel and Google Sheets.
• Ran full social media management: content, copywriting, SEO integration and community support.

Digital Marketing Manager at Runtime (2021-02 – 2024-03)

Streaming platform, Spain & LATAM · Concurrently Social Media Manager at Tarkinia

• Directed digital strategy for the platform across two markets; Meta Ads campaigns delivered +400% community growth and subscription uplift.
• Coordinated influencer activations and cross-channel campaigns across Instagram, TikTok and YouTube for Spain and LATAM, with in-house video production; optimised budget allocation to lower CPM/CPA.
• At Tarkinia: brand storytelling, analytics (Metricool, Meta Business Suite) and A/B testing across TikTok, Instagram, YouTube, Facebook and X.

Digital Marketing & Paid Search at DH Records (2015 – 2024)

Independent music label and artist project (own music project)

• Ran Google Ads and YouTube Ads campaigns driving audience acquisition, streams and follower growth, with keyword segmentation in Semrush.
• Directed social media and campaign production end to end (Final Cut Pro, Photoshop, DaVinci Resolve).

Digital Marketing Professional Certification – Implika, Spain (2018)

Radio & TV Production Certificate – Universidad Central de Venezuela (2017)

Bachelor's in Journalism (Marketing & Advertising) – Universidad Católica Andrés Bello (2010 – 2015)