Diana Müller

Cuento con 7 años de experiencia en marketing de conciertos y festivales, donde he gestionado campañas de venta de entradas, coordinado acciones con artistas, agencias y socios, y supervisado la ejecución de eventos de gran impacto. He trabajado en todas las fases de la planificación y ejecución de campañas, tanto digitales como offline, asegurando siempre que los objetivos se cumplan de manera eficiente y creativa.

Recientemente, también he apoyado producciones televisivas como coordinadora de logística y planificación, lo que me ha permitido fortalecer mis habilidades de organización, gestión de proyectos y coordinación de equipos multidisciplinares.

PRODUCTION ASSISTANT TRAVEL (TV Production)

ITV STUDIOS Germany | MAKE LOVE, FAKE LOVE 4

• Booking and coordination of travel arrangements for cast and crew, on-site production, handling of expense reports

PR & MARKETING MANAGER

DreamHaus GmbH (Nov 2022 - Nov 2024)

• Creation and coordination of various marketing campaigns for numerous tours and Rock am Ring Festival
• Paid social media ads (Meta, TikTok, YouTube, google, X)
• Development and implementation of new promotion and content formats and strategies
• Interview acquisitions for national and international artists
• Acquisition of media partners in collaboration with labels and local promoters; cost management of marketing activities and media network maintenance
• Development and management of annual PR plans in compliance with timings and budgets
• Coordination with local promoters, agents, managements, and labels; creation and dispatch of marketing plans
• Management of posts, events, and comments across Instagram, TikTok, Facebook, X for all DreamHaus and Rock am Ring Festival channels
• Analyzing customer data to optimize marketing strategies and enhance customer experience at major festivals and concerts
• Development of new content and design ideas for DreamHaus and Rock am Ring

JUNIOR PR & MARKETING MANAGER

Goodlive Artists & Der Bomber der Herzen (Feb 2021 - Oct 2022)

• Creation and coordination of individual marketing campaigns for numerous tours and festivals
• Development and management of annual PR plans in compliance with timings and budgets
• Acquisition of media partners in collaboration with labels and local promoters; cost management of marketing activities and media network maintenance
• Coordination with local promoters, agents, managements, and labels; creation and dispatch of marketing plans
• Execution of online marketing strategies (paid social ads, Google AdWords) and proposal of new promotional ideas
• Development of content and design of the new Goodlive Artists website
• Maintenance of distribution lists; creation and dispatch of weekly press newsletters
• Promotion of Spotify channel; creation and management of playlists
• Management of posts, events, and comments across Instagram, TikTok, Facebook, Twitter (X)
• Development and implementation of new content formats and strategies
• Press area at HEROES, MELT and splash! Festival

EVENT MANAGER (May 2018 - Jan 2021)

Goodlive Artists (Former Melt! Booking)

University Potsdam

Cultural Science B.A