Co-founder and Chief Marketing Officer - NotPeople.ai
(2025-01)
AI social agents company where I own the B2B revenue line.
- I own the B2B revenue line: $30K MRR across 8 clients, 108% NRR on an early cohort, built founder-led, from first message to close to renewal.
- Built the acquisition engine on organic, with no ad budget. Over half of all inbound web traffic now comes from social, verified in GA. One article produced 6.8M impressions, 5,500 site visits and 545 paid signups.
- Run outbound and community myself: the ICP, the sequences and the voice are mine. All 8 clients were closed founder-led.
- Delivery, measured. An iGaming account launched cold on X did 150K reach and 4,000 replies in 11 days. GoMining: 21.2% CTR, 4,000+ organic deposits, 3x ROI. Mostbet: 3.03% click-to-registration. Notcoin: 2.1M impressions.
- AI search and GEO, one of my channels. Took four client threads to Google page one in a single quarter, cited by Perplexity and Google AI Overviews on category queries and still pulling inbound months after the campaign ended.
- Wrote the positioning, the investor narrative and the data room for a $5M strategic round.
- Clients and campaigns: Polymarket, Flipper Zero, Notcoin, 1win, Mostbet, Wallester, GoMining, Dexsport, AlphaMind (EYWA, Linea), HAUST, BioHelping, CryptoNews.
Project Lead - Versions
(2025-01 - 2026-12)
A design studio taking tech products from brief to prototype in two to eight weeks, across finance, edtech, data privacy and analytics.
- Packaged and positioned the offer: turned the studio's projects and case studies into clear messaging, a site narrative and sales-ready materials.
- Ran full-stack marketing end to end, supported the sales process and shaped the brand.
Independent Marketing Lead - Self-directed practice
(2022-01 - 2025-12)
International clients. I won the work myself, hired and led the team on each project, and delivered from strategy to launch.
- Resiliency Gardens, a school-garden programme in Poland: nutrition education, integration of the Ukrainian community, and green ventures built by the young people who take part. The programme won the Innovation in Politics Award 2025 for Social Cohesion and Integration, one of eight winners from more than 300 entries across 34 countries.
- On Resiliency Gardens I raised private investment (no government money), built the brand, the site and the channels, and hired and led a team of 8: product, production, development and facilitators.
- New Heritage Poland, a heritage foundation: brand, media positioning and the site. The Last of Irin, a Web3 comic: concept to launch, brand, community and the whole go-to-market.
Project Lead - wild.solutions - Hong Kong
(2021-01 - 2024-12)
Global digital agency. Offices in Hong Kong, Singapore, Paris, Geneva, Luxembourg, Madrid, Seoul and Bangkok.
- Project Lead on the agency's luxury and fine-beverage accounts. Givenchy (the verified page, 2.7M followers), Pernod Ricard (built a nightlife and fine-beverage community in Hong Kong) and The Peninsula Hong Kong (social editorial and search).
- Scaled a project 4.5x in organic user acquisition through social and growth frameworks.
- Owned the marketing strategy and the delivery roadmap. Built and ran the cross-functional team, and set specs, budgets and priorities with engineering.
Growth and Community Lead - Waves, Ergo, Moonhub
(2019-01 - 2021-12)
Web3 ecosystems (contract).
- Waves: ran community and organic distribution through the ecosystem's $2B+ TVL peak, as part of the core GTM team.
- Moonhub: grew Telegram by 12,300 members in six months and lifted post engagement from 7% to 12%. Landed 8 partnerships with Web3 media and influencers, which brought 18% of all referral traffic. Cut time-to-publish from 36 hours to 12.
- Ergo: 560K reach and 55K engagements across X, Telegram and Reddit. Made a hard protocol legible: eUTXO, sigma-protocols and Autolykos mining, explained so that non-engineers stayed. Russian and English. Ran the AMA programme with the core developers, and managed the response when sentiment turned negative.
- Grew combined ecosystem social reach past 300K, taking X to 210K+ followers and Telegram to 45K+ active members. All earned, no paid amplification, held through a full bear market.
Project Manager - Near - Moscow
(2019-01 - 2020-12)
Influencer marketing agency. Influencer, blogger and seeding campaigns for national brands.
- Ran campaigns for Alfa-Bank, Megafon, Avito, Citymobil, Utkonos and GANT.
- Took a federal medical laboratory network to 1.2M reach and 29K tracked conversions.
- Owned the full project cycle: strategy, budget, creative brief, blogger selection, placement and reporting.
Communications Lead and Facilitator - Theodor-Heuss-Kolleg - Berlin
(2016-01 - 2019-12)
New Horizons, a civic-engagement programme in the North Caucasus, supported by the Robert Bosch Foundation and IFA (Institut fuer Auslandsbeziehungen).
- Ran the social channels, the website, the content and the design production for the programme, and built the media partnerships.
- Across this and parallel programmes with CRISP, Impact Hub and the Black Sea Trust: 89 seminars, 276 people facilitated and 44 ventures launched. Started as a mentor, ended as a facilitator.
- Also ran the corporate track, working with businesses on how to build social entrepreneurship into what they already do.
