Erika Ayarza Diez

Intellectual Property Specialist with a focus on trademark strategy, brand positioning, and portfolio growth across Spain and the European Union.

Experience supporting the alignment of IP frameworks with broader business and brand objectives.

Background combining legal and strategic perspectives, with strong communication skills and an international profile.

Intellectual property paralegal at BALDER IP LAW (2024-03 – 2026-03)

• Management of trademark portfolios across Spain and the European Union, ensuring alignment with brand positioning and long-term growth objectives.
• End-to-end coordination of trademark application processes, translating business and brand needs into actionable IP and brand growth strategies.
• Advisory on brand architecture and protection strategies, supporting the development of coherent, scalable portfolios that strengthen market positioning.
• Cross-functional collaboration to integrate legal, strategic, and commercial perspectives into brand decision-making, driving consistency and sustainable brand growth.

Operations and Support Associate at TaxScouts (2022-09 – 2023-09)

• Responsible for organising new processes for better time management within the operations team and better management of the company's resources.
• Person responding to clients' issues and responsible of finding a solution.

Associate for Education Programs at Newlan International (2022-01 – 2022-12)

• Person responsible for exploring new partnerships and selling the product to customers.
• Also participated in several education workshops in Spain and UK.

English and Spanish Teacher at Newlan International (2020-01 – 2023-01)

• English and Spanish lessons which included a follow-up of the students' evolution.

Sales Stylist at Levi's (2021-01 – 2022-01)

• Sale of product along with personalised style advice for customers.

Activity and Excursions Leader at British Study Centers (2018-01 – 2019-01)

• Person responsible for organising the activities and trips in the summer school, as well as carrying them out.

Group Leader at Newlan International and Apollo (2018-01 – 2019-01)

• Person responsible for the wellness of the group of students, as well as activities and trips supervisor.

International Relations Degree (in English) in International Relations – Universidad Rey Juan Carlos (2018-01 – 2022-01)

International Baccalaureate – Cheltenham Ladies' College (2012-01 – 2017-01)

English Summer School – IES Jovellanos (2016-01 – 2018-01)

EUIPO Trade Mark and Design Education Programme for Paralegals

European Union Intellectual Property Office (EUIPO) | Alicante, Spain | 2025

Iniciación al comercio internacional

Cámara de comercio de Madrid | Madrid, Spain | 2026