Estefy Reyna

Creative Digital Marketing professional with experience in content creation, campaign development, and brand communication. Passionate about storytelling, creative strategy, and building meaningful connections between brands and people through engaging digital experiences. Experienced in combining creativity, audience insights, and AI-powered tools to develop marketing initiatives that drive engagement, strengthen brand identity, and support business growth.

Digital Marketing & Content Creator at IMPROEVENTOS (2026-03 – Present)

• Developed and executed digital marketing campaigns aligned with business objectives.
• Planned content strategies and editorial calendars for promotional campaigns.
• Produced promotional videos, branded content, and event coverage.
• Designed marketing materials using Canva Pro and CapCut Pro.
• Supported lead generation through digital marketing initiatives.
• Monitored campaign performance and optimized content based on engagement metrics.

Community Manager & Content Creator at Finarca & Carbago (2025-09 – 2025-12)

• Developed content strategies focused on brand awareness and lead generation.
• Created visual and audiovisual content for marketing campaigns.
• Managed editorial calendars and digital communication initiatives.
• Produced marketing materials that strengthened brand visibility.

Community Manager at Political Communication (2024-05 – 2024-09)

• Managed digital communication strategies and online communities.
• Produced audiovisual content for communication campaigns.
• Increased Facebook engagement by 40% through strategic content planning.
• Collaborated on audience engagement and communication initiatives.

Content Creator at Freelance (2024-01 – Present)

• Produced storytelling-driven digital content for brands and organizations.
• Created promotional videos and branded visual assets.
• Developed creative concepts for digital marketing campaigns.
• Supported branding initiatives through engaging visual storytelling.

Bachelor's Degree in Public Administration & Public Policy – Universidad Autónoma De San Luis Potosí (2020-01 – 2025-12)

International Exchange Program in Public Management & Administration – University of Jaén – Spain (2023-01 – 2023-12)