Eva Giambastiani

Product Designer with experience evolving B2B and B2C SaaS products across legal and automotive tech. I bring strong ownership to end-to-end product development from research and discovery to implementation. Skilled at bridging strategy and execution within cross-functional teams, with a focus on systems thinking, continuous iteration, and measurable impact.

Senior Product Designer at MotorK (2022-04 – Present)

Designed end-to-end digital experiences for car dealerships across Europe, working across discovery and delivery within a B2B SaaS product. Focus on conversion, transactional flows, and feature scalability across +2000 dealers.

• Adopted AI-first workflows (Cursor, Claude, MCP ecosystem) to accelerate prototyping and extend design scope into lightweight development.
• Contributing to a dealer reporting tool as designer and front-end collaborator by shipping features and defining how data is visualized across the platform.
• Improved CR by x2 on a multistep lead form and +15% on a vehicle configurator through iterative UX testing.
• Designed the UX for an embedded credit feature integrating +4 financial providers (Santander, Stellantis, Cetelem, etc), reducing friction in the vehicle purchase flow.
• Redesigned the payment experience for a feature used by +2000 dealerships across Europe.
• Led the redesign of the dealership marketing landing pages to convert 32% more leads.

Product Designer & Senior Product Designer at Signaturit (2018-09 – 2022-04)

Contributed to B2B platforms and B2C web applications in the legaltech space, focusing on UX strategy, systems thinking, complex workflows and cross-functional collaboration.

• Led the design of the new creation experience that increased customer satisfaction from 6 to 9.
• Led the creation of a modular design system to unify the product experience
• Facilitated design thinking workshops to align teams around problem-solving and product vision
• Designed intuitive, high-quality interfaces balancing usability and business goals in Scrum teams

UX/UI Designer at Banco Sabadell (BeRepublic) (2016-09 – 2018-09)

• Designed and tested a mobile digital signature experience for online shopping workflows
• Co-led the redesign of the new account landing page, using A/B testing to optimize lead generation
• Led the redesign of the corporate "Companies" section, improving structure and usability

UX/UI Designer at Psious (2016-02 – 2016-08)

UX/UI Designer at Clarika Soluciones (2012-03 – 2014-02)