AI Content Creator [Freelance] at UPWORK (2025-09 – Present)
As a Freelance AI Creative, I specialize in blending human creativity with machine intelligence to produce compelling visual content. I leverage advanced GenAI workflows to architect ads and digital experiences tailored to specific client needs.
- AI-Powered Ads: End-to-end conceptualization and production of advertising creatives.
- Digital Humans: Creation of hyper-realistic avatars and virtual influencers for brand storytelling.
- GenAI Strategy: Strategic advisory for integrating AI workflows into creative processes.
AI Creative at AGINCIA | AI Creative Agency (2024-07 – 2025-09)
A specialist creative consultancy focused on leveraging Generative AI to architect and execute next-generation marketing and advertising solutions for a diverse client base.
- Design and execute GenAI-powered marketing strategies, resulting in a 30% average increase in campaign engagement across client projects.
- Pioneer the creation of Digital Humans and AI Influencers, leveraging custom-trained LoRAs to deliver hyper-realistic visuals that capture market attention.
- Develop and deploy a suite of internal AI Creative Agents, automating key creative tasks and boosting content generation capacity by 300%
Creative Copywriter at LATTERAL (2021-01 – 2024-04)
- Led the end-to-end lifecycle of 360° advertising campaigns, from strategic planning to creative execution, achieving a 25% increase in qualified lead generation for key clients.
- Authored compelling brand narratives and persuasive copy for digital campaigns, websites, and interactive media, resulting in a 40% boost in user engagement and increased brand recall.
- Executed UX writing for various technology products, simplifying user flows and improving interface clarity, contributing to smoother user experiences and higher feature adoption rates.
Conversational AI Designer at XATBOT AI (2019-03 – 2020-09)
- Architected and prototyped end-to-end conversational experiences in Dialogflow, developing multi-turn dialogue flows and UX writing frameworks that resulted in a 30% reduction in user drop-off rates.
- Trained and optimized NLU models by analyzing user interaction data, successfully improving intent recognition and reducing error rates by 40%, which significantly boosted the virtual assistant's effectiveness.
- Collaborated with NLP engineers and clients to deploy 7+ customized AI solutions that aligned with brand and business goals, leading to higher customer satisfaction scores and reduced support costs.
AI Product Manager at XERLOK AI (2017-07 – 2019-02)
I was responsible for designing and developing the first Spanish-speaking smart home assistant capable of understanding natural language. My role blended product management, creative direction, and technological research to integrate AI into a human-centered experience.
Key Highlights
- Led end-to-end development from concept to functional prototype.
- Researched voice recognition and AI technologies for home environments.
- Defined the assistant’s personality, tone, and conversational style.
- Coordinated UX, engineering, and marketing teams for cohesive execution.
- Helped position XERLOK as an early pioneer in Spanish-language smart home AI eCommerce Manager at LEDD (2015-11 – 2017-06)
After my UX role, I took responsibility for the full eCommerce operation: catalogue, payments, logistics and commercial strategy. I coordinated product, marketing and customer service teams to optimize the shopping experience and scale revenue through performance marketing and automation.
Key responsibilities
- Managed catalogue, product pages, categories and inventory.
- Implemented and maintained payment gateways and logistics processes.
- Planned and executed campaigns on Google Ads and Facebook Ads; continuously optimized targeting and performance.
- Analyzed metrics (Google Analytics, sales reports) and ran remarketing and automation initiatives.
- Oversaw on-site SEO and collaborated with content to improve organic traffic and visibility.
Product Designer at Biopaym (2014-04 – 2015-10)
I designed user experiences and interfaces for biometric payment systems, combining usability, security, and cutting-edge technology. I contributed to the development of functional prototypes and the conceptualization of the visual and operational ecosystem, focusing on seamless contactless payment experiences.
Key responsibilities
- Designed interfaces and interaction flows for facial and fingerprint recognition systems.
- Collaborated with hardware and software engineers on authentication integration.
- Defined user journeys and product information architecture.
- Conducted usability tests and refined solutions based on friction and perceived security metrics.
- Created presentation materials for investors and technology stakeholders.
CMO at iWineTours (2012-02 – 2014-03)
As Chief Marketing Officer at iWineTours I led the positioning and growth strategy for an enotourism startup. I designed and executed the digital marketing and communication plan to make the platform the go-to tool for customizable wine-route planning.
Key responsibilities & achievements:
- Developed content and social media strategies to attract wine-tourism audiences.
- Designed performance marketing campaigns (SEM, display, social) focused on acquisition and conversion.
- Coordinated the development of a customizable route planner, integrating user preferences, wineries and points of interest.
- Secured partnerships with wineries, hotels and local operators to expand offering and user value.
- Implemented analytics and KPIs to optimize conversion funnel and user retention.
Creative Brander at Wineketing (2009-12 – 2012-02)
As a Creative Brander, I led the end-to-end brand development for wineries in Argentina and international markets. My role spanned from strategic conceptualization and naming to packaging design and the execution of end-to-end communication and marketing campaigns.
Key Achievements & Responsibilities:
- Strategic 360° Brand Development.
- High-Impact Identity & Packaging Design.
- Integrated Marketing & Communication Campaigns.
- Brand Experience & Loyalty Creation.
