Aspiring brand & marketing manager
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Passionate about marketing, strategy, and consumer behavior. International experience, creativity, critical thinking, and a strategic-analytical mindset. Theoretical knowledge in brand management and marketing campaigns, enriched by university projects. Outgoing, proactive, and team-oriented.
Digital Marketing & SEO at Papernest (2026-02 to 2026-08)
Market intelligence & strategy: conducted market research and search trend analysis to define content strategies aimed at scaling organic growth and brand visibility.
Brand experience optimization: analyzed the customer journey and touchpoints to improve brand perception through ux/ui enhancements and a/b testing.
Data-driven decision making: performed technical audits and performance reporting to guide strategic marketing initiatives and maximize conversion rates.
Seo & organic optimization: developed and implemented targeted strategies to scale search engine positioning, enhancing content discovery and qualified traffic acquisition.
Industry studies & digital pr: produced market research and industry reports focused on information and consumer insights, generating organic coverage and publications in top-tier national outlets (such as La Repubblica, Corriere della Sera, La Nazione, & more) with an estimated value of €40k–€50k.
Agentic ai & workflow automation: designed targeted promotions and developed agentic ai skills and simple solutions to streamline workflows, accelerate repetitive tasks, and maximize output quality.
Supervised daily transactions and controls involving hundreds of millions of euros
Managed and accounted for corporate transactions (Securities Management & Corporate Events) and Handled SWIFT communications & analyzed stock notices
Master Degree in Marketing and Global Markets (LM 77 - Management) – Università Milano Bicocca (2023-10 – 2025-10)
Erasmus + Project in Master in Management and Marketing – FEP - Faculdade de Economia da Universidade do Porto (2024-09 – 2025-02)
Bachelor Degree in Marketing, Corporate Communication and Global Markets – Università Bicocca
