German Schramli

25 years of experience working with vendors, distributors and partners. Extensive experience leading and coordinating with multidisciplinary teams the full sales cycle in distributors for Cybersecurity, Cloud, and Infrastructure solutions. How to introduce new vendors for the indirect channel into the Iberia IT market. Direct responsibility managing business volumes of €10M with independent KPIs for revenue and gross margin.

Experience in the creation, execution, monitoring, supervision and control of business and marketing plans, with KPIs follow up and QBRs. Cross-functional business management: sales (pipeline, forecast, annual recurrent revenue), pre and post sales, marketing, finance, logistics.

Senior Cibersecurity Business Development Manager at Zaltor Software Distribution (2023-03 – 2026-05). Manage the BU to expand the portfolio with new profitable vendors in Iberia.

• Partner recruitment with focus in MSP/MIP. ARR, MRR. N-Able, Paessler, SOTI, Nymiz, Teamviewer, Anydesk, Nakivo, Keeper, ThreatDown, Acronis.

• RFI/RFQs, Tenders; QBRs; KPIs; Demand Generation and co-selling.

• Key Achievement: Recruitment of 30 new cybersecurity partners in 2025.

Business Development Manager at TD Synnex Spain (2017-10 – 2023-01)

• Revenue growth in the core existing business (Opentext, ArcServe, Veritas, Solarwinds, Red Hat, Suse) Pushing new business (Quest Software). Recruiting and onboarding of partners.

• Key Achievement: Achievement of 150% of the revenue target established by Quest in 2018.

Business Development Manager, Microsoft CSP Business Unit at GTI Software and Networking (V-Valley) (2017-02 – 2017-09)

• Hunter profile. Growth in Azure and Microsoft 365.

Business Development Manager at Solution Data Technology (2015-06 – 2016-12)

• Consultative selling of Infrastructure and Cloud solutions. RFIs.

Business Development Manager, Virtualization Business Unit at Avnet TS Spain (Tech Data) (2007-02 – 2015-03)

• Take off of the virtualization business in Iberia: VMware, Veeam, Datacore.

• Go to Market strategies: evangelization, recruiting, onboarding and demand generation activities. MDFs. QBRs. GSIs.

• Key Achievement: Best Veeam EMEA Distributor in 2010. Growth of 200%.

Product Manager of the Volume Business Unit. ISO 9001 Manager. at Diode España (V-Valley) (1998-10 – 2007-02)

• Focus in Microsoft licenses business: Pricing, marketing, promotions, online, purchasing & stock.

Industrial Engineering in Electrotechnical – Universidad Politécnica de Madrid

Master in Marketing & Sales Management (GESCO) – ESIC Business School