Ghassan Elhabti

Commercial Delegate specialised in Packaging & Export Solutions, with a solid track record at Smurfit Westrock Iberoamerica (2017 – April 2026). Expert in corrugated packaging for agricultural, industrial, fisheries, retail and ecommerce sectors, with direct responsibility for commercial development across Spain, Portugal and Morocco. Trilingual professional (Arabic · Spanish · French) with deep knowledge of North African and West African markets (Morocco, Cape Verde, Senegal, Mauritania).

Combines strong technical expertise in packaging solutions with the ability to build lasting commercial relationships across cultures and borders.

Commercial Delegate — Packaging & Export Solutions at Smurfit Westrock Iberoamerica S.A (2017-11 – 2026-04)

• Developed and managed a diversified B2B portfolio across corrugated packaging segments: agricultural & horticultural, industrial & heavy-duty, fisheries & export, retail displays and e-commerce.
• Responsible for commercial development across Spain, Portugal and Morocco; prospected and opened new accounts in Cape Verde, Senegal and Mauritania.
• Managed key accounts end-to-end: technical proposals, price negotiation, contract closure, order follow-up, collections and incident resolution — with full commercial autonomy.
• Coordinated with production plants and logistics teams to deliver tailored packaging solutions aligned to client requirements and export compliance standards.
• Prepared and delivered strategic market and competitor analysis reports to support business planning and growth targets.
• Managed CRM, ERP and SAP platforms to track pipeline, forecast revenue and report commercial KPIs.

Independent Commercial Agent at QUIMIHA (2016-11 – 2017-10)

• Commercialised eco-efficient chemical products for industrial clients; managed the full sales cycle including follow-up, collections and incident resolution.

Commercial Technician at TRANSPORTES DENIZ LOGÍSTICA (2014-10 – 2016-06)

• Commercial management for a logistics, transport and wooden pallet recycling company; handled account management, order processing and sales follow-up.

Technical Commercial Administrator at TORINO PALETS S.A (2013-06 – 2014-10)

• Client acquisition and retention for a wooden packaging manufacturer (agricultural & industrial sector).
• Managed full export documentation: DUA, Bill of Lading, Shipping Orders, Customs Duty Settlements.

Commercial Research Technician at GABINETE DE ESTUDIOS AMBIENTALES S.L. (2012-02 – 2013-05)

• Produced sector market studies and internationalisation analyses for Morocco, Mauritania, Senegal and Cape Verde.
• Advised SMEs on market entry strategies and competitive positioning in West African markets.

Bachelor's in Civil Engineering (final year) in Civil Engineering – Universidad de La Laguna / UNED

HNC — Metallic Structures Technician in Metallic Structures – Instituto Politécnico Virgen de Candelaria

Baccalaureate in Experimental Sciences in Experimental Sciences – Instituto Al Farabi (2005)