Head of SEO at Signaturit Group (2023-09 – 2025-07)
Led international SEO and AI Optimization strategies for SaaS products
- Developed and implemented SEO strategies to optimise visibility and organic growth for Signaturit Group's SaaS products
- Led AIO (AI Optimisation) initiatives to ensure content is understood, processed, and recommended by AI-based response engines, positioning the brand as an authoritative source, cited with links in Google SGE, Google Overview, ChatGPT, Perplexity, Gemini, and similar platforms
- Collaborated closely with development and marketing teams to integrate SEO best practices across product conception, development, launch, and promotion
- Directed market and user behaviour analysis to refine and adapt SEO strategies to evolving customer needs and usage patterns
- Ensured adherence to European Union security regulations across all digital campaigns and product-related online strategies
- Drove continuous improvement of internal processes to accelerate growth through the adoption and application of AI-based solutions
SEO Manager for Europe at Top Doctors (2022-10 – 2023-09)
Leadership in the implementation of SEO strategies to optimize online visibility in European and global markets
- Leadership in the implementation of SEO strategies to optimize online visibility in European and global markets, including Spain, Italy, England, Saudi Arabia, Mexico, Chile, Colombia, and the United States
- Close collaboration with graphic design, web, UX, and development teams to ensure cohesion between visual aesthetics, practicality, and best SEO practices
- Active participation in the development of SAAS solutions, contributing to the continuous improvement of user experience (UX) and conversion
- Application of artificial intelligence for the automation and improvement of SEO processes, enhancing operational efficiency
SEO Manager at Vime Digital (2020-01 – 2022-10)
Defined and executed technical and strategic SEO strategies for over 50 countries
- Defined and executed technical and strategic SEO strategies adapted to over 50 countries, ensuring global coherence and local adaptation of user behaviour
- Designed and implemented comprehensive online and business growth plans for international brands such as Luxottica Group (Ray-Ban, Chanel, Arnette, Armani, Giorgio Armani) and Swarovski
- Managed results-oriented SEO initiatives for clients in highly competitive sectors such as sports, gaming, and casinos like RacinTV.com, Pokerstars, Betway, Paddy Power, SkyBet, Oddschecker, 888 Sports, and FoxBet
- Coordinated multichannel digital campaigns for third-sector organisations like The British Red Cross, aligning communication and online positioning objectives
- Aligned digital marketing strategies with each client's business objectives, optimising their presence in search engines and digital channels in various international markets
Head of SEO at BigSEO (2017-10 – 2020-01)
Led SEO strategy and optimisation initiatives for national and international clients
- Led SEO strategy and optimisation initiatives for national and international clients within a Barcelona-based digital marketing agency
- Managed and optimised organic visibility for brands including Typeform, Danone, Neil Patel, Custo, Enrique Tomás, Pocoyó, Shopify, and Glovo
- Planned and executed on-page and off-page SEO actions to improve search engine rankings and organic traffic for diverse client portfolios
- Collaborated with clients to align SEO roadmaps with brand objectives, target markets, and digital marketing strategies
- Conducted keyword research, content optimisation, and technical SEO improvements to enhance organic performance across multiple industries
Senior Content Manager at Romuald Fons (2018-03 – 2018-12)
Definition and development of blog content strategy aligned with personal brand objectives
- Definition and development of the blog content strategy aligned with the personal brand objectives of Romuald Fons
- Conducted competitive analysis to identify content opportunities and industry trends
- Designed and planned the editorial calendar ensuring thematic coherence and continuity of publications
- Coordinated and supervised the writing team to ensure quality, tone, and alignment with the editorial line
- SEO optimization of blog content, including keyword research and improvement of editorial structure
- Implementation of SEO best practices on YouTube, optimizing titles, descriptions, and tags of audiovisual content
SEO Instructor at BigSCHOOL (2018-05 – 2019-12)
Taught SEO classes at the online school of BigSEO, specialized in digital marketing and artificial intelligence training
- Taught SEO classes at the online school of BigSEO (https://thebigschool.com/), specialized in digital marketing and artificial intelligence training
- Developed and delivered training content oriented towards web positioning, aligned with the needs of the digital marketing sector
- School recognized with awards for educational excellence in digital marketing: Innovatec Awards, Educational Excellence Awards, European Excellence Education, Student Choice Award
Digital Marketing Translator at Neil Patel (2016-07 – 2018-02)
Translated specialised articles on SEO, digital analytics, and online marketing
- Translated specialised articles on SEO, digital analytics, growth hacking, social media, email marketing, inbound marketing, conversion optimisation, and online marketing
- Ensured high terminological accuracy in all translations to align with digital marketing and technical standards
- Adapted content to maintain a persuasive, marketing-oriented tone suitable for online audiences
- Aligned translations with digital marketing best practices and vocabulary to support brand and communication goals
Senior SEO and Digital Marketing at Condal CrossFit (2013-03 – 2017-08)
Optimised organic visibility and managed digital marketing initiatives
- Optimised organic visibility through comprehensive on-page and off-page SEO actions, focusing on relevant business keywords to improve search rankings and business growth
- Implemented Local SEO tactics to strengthen the brand's presence in geolocated searches and business listings, enhancing local discoverability
- Leveraged web analytics tools to track user behaviour, extract actionable insights, and support data-informed digital marketing decisions
- Planned and managed Paid Ads campaigns across multiple platforms, driving qualified traffic and supporting overall commercial and marketing objectives
- Coordinated Community Management activities to maintain an active brand presence on social media and foster meaningful interaction with the audience
- Created and supervised branded content aligned with brand identity, positioning, and awareness objectives across digital channels
- Executed email marketing initiatives, including audience segmentation, campaign setup and sending, and basic performance tracking to support engagement and conversion goals
Junior SEO and Digital Marketing at Mad Center (2010-01 – 2013-02)
Design and execution of SEO strategies for school of 3D animation and digital courses
- Design and execution of SEO strategies aimed at improving the organic positioning of the school of 3D animation courses, 3D video mapping, music composition and electronic music production, cultural management and copyright, stereoscopy, video, and sound design
- Management of digital analytics to evaluate the performance of marketing actions, identifying optimisation opportunities in channels and content
- Creation of branded content aligned with the school's educational offering, focused on enhancing course visibility and reinforcing brand identity
- Community management of the school's social media, including publication planning, community engagement, and attention to comments and messages
- Execution of email marketing campaigns aimed at communicating news, promoting courses, and retaining students and potential students
