Helena Carrasco

Senior commercial leader with 10+ years of experience driving expansion and premium brand positioning in the dermocosmetics and pharmacy channel. Proven ability to scale international brands nationally, build high-performing teams and align local execution with HQ strategic objectives. Active involvement in budgeting and P&L management (sales, marketing investment and headcount allocation), contributing to the growth of a 600+ pharmacy network in Spain.

National Sales Manager - Pharmacy at PATYKA España SLU (2022-09 – Present)

• Lead national commercial strategy and sales organization (sell-in & sell-out).
• Oversee key accounts including El Corte Inglés and leading pharmacy groups.
• Define annual sales targets, KPIs and growth roadmap aligned with HQ.
• Participate in budgeting and monitor P&L performance.
• Recruit, onboard and coach commercial team members.
• Act as strategic liaison between Spain and international headquarters.

Regional Sales Consultant - Pharmacy at PATYKA Paris (2021-01 – 2022-12)

• Expanded and consolidated a robust client portfolio within the Basque Country, La Rioja, and Navarre.
• Delivered sales growth through cross-selling and merchandising strategies

Regional Sales Consultant at L'Oréal España S.L. (L'Oréal Professionnel) (2016-11 – 2018-01)

• Managed a portfolio of 120 specialized hair salon clients, focusing on product referencing, loyalty, and growth.
• Developed business opportunities through targeted cross-selling initiatives and promotional merchandising.

Sales Representative - Pharmacy at Ales Groupe España S.L. (2014-02 – 2016-11)

• Managed a portfolio of 110 pharmacy clients across multiple regions, ensuring client loyalty and growth.
• Provided in-store training and promotional support to enhance product visibility and sales.

Regional Sales Consultant - Pharmacy at Ales Groupe España S.L. (2018-01 – 2020-12)

• Oversaw direct account management for pharmacies, expanding the client portfolio and increasing market penetration.

Master in Master in Sales Management – ESIC BUSINESS SCHOOL (2024 – 2025)

Master's Degree in ThePowerMBA – ThePowerMBA (2022)

Certificate in The Power Sales – ThePowerMBA (2023)

Master's Degree in Master's Degree in Dermocosmetics – UNIR (2014)

Bachelor's Degree in Psychology – UNED (2011 – 2013)