Jordan Boafo

Sales and Business Development professional with over 2 years' experience in B2B sales, wholesale account management, and market analysis across multiple territories. Experienced in managing high-value customer portfolios, territory growth, prospecting, credit management and sales analytics, working against monthly sales targets of up to GH₵7 million.

Customer Manager - Sunda International - Kaase, Kumasi

(2025-01)

• Consistently delivered monthly sales targets of GH₵ 7,000,000 and weekly targets of GH₵ 1,700,000, sustaining revenue growth in a competitive FMCG market.
• Managed wholesale accounts, across 5 key territories (Kejetia, Atonsu, Bantama, K.O and Dr. Mensah), coordinating field sales operations and distribution networks ensuring consistent product availability.
• Designed and executed customer-specific retention strategies that increased customer retention by 25% within the assigned territory.

Business Development Specialist - African Elephant Logistics Company Limited - Ahodwo, Kumasi

(2024-08 - 2024-12)

• Supervised a GH₵ 80,000 budget allocation for regional market expansion covering the Kumasi Central market and surrounding commercial areas
• Developed and executed marketing strategies that profiled 200 prospects within 2 months, building a strong pipeline for the 2025 business year.
• Trained, coached, and mentored a 6-member sales team, improving quota attainment by 20% within 3 months through structured performance reviews and field coaching.
• Established new trade customer relationships across targeted territories, strengthening the company's regional footprint.

Sales Specialist (Contract) - Websoft Ghana - Accra, Ghana

(2023-09 - 2024-03)

• Applied niche marketing techniques to identify 7 qualified prospects for AlerioERP and InstocPro software solutions.
• Achieved a 57% close rate, converting 4 of 7 identified prospects into paying clients through consultative selling.
• Leveraged Salesforce CRM to manage pipeline, provide customer support, and gather structured feedback for product improvement.

Digital Marketing Specialist (Remote) - HookZApp - London, United Kingdom

(2023-02 - 2023-09)

• Produced 10+ social media assets that boosted brand visibility by 45% and drove measurable lead growth.
• Streamlined the editorial calendar and improved content consistency by 52%, supporting pipeline development efforts.

BSc. - Business Administration – Marketing - Kwame Nkrumah University of Science and Technology (2023-11)

Business Analytics Program - Carisca (2025-04 - 2025-05)