Juan Antonio Palomar

Jack-of-all-trades executive who always looks on the bright side of life and likes to use both hemispheres of the brain to achieve the best results. I use my professional experience in multinational and start up environment as a foundation upon which to apply skills such as assertive communication, cross-functional alignment, flexibility and critical-and-abstract thinking to make sound decisions and plan strategically to reach defined goals. I combine a curiosity and willingness to contribute with the honesty and unwavering commitment of someone who is enthusiastic about listening, communicating, and understanding others to foster collaborative initiatives that drive growth and deliver mutual value.

Business Development Director at PREMIUM CINE (2026-01 – Present)

• Established strategic partnerships for 3rd party initiatives that increased revenue by +20%.
• Implemented Business Development strategies for TV and digital platforms (TVOD, SVOD, AVOD, OTT) +15% Window Revenue Optimization.
• Facilitated +5 new international partnerships, increasing +20% content sales portfolio.
• Prepare and present monthly business reviews and market analysis.

Multimedia Content Partnerships Director, Spain, Portugal & Latam at ODILO TID SL (SaaS Edtech) (2020-03 – 2025-05)

• Initiated and nurtured partnerships resulting in a +100% offering increase in new content areas.
• Managed +100 accounts (local & int. publishers, film & TV distributors, e-learning providers).
• Attracted and onboarded successfully +25 new content partners yearly.
• Developed and implemented audiovisual content area (+2000k contents), SVOD services (News, Economy) and new business models (B2B content licensing; Disney, WB & Sony Ancillary Rights Deal).
• Coordinated product, marketing, legal, finance, and operations teams for onboarding content partners and implementing new formats (video, courses, interactive content).
• Shaped and created Quarterly Business Reviews and Marketing Activation with Main Accounts.
• Represented the company in trade missions & international market fairs (Spain, Latam, UK).
• Participated in the bidding process for awarded public contracts (valued MM€).

Sales Liaison Director, Spain & Portugal at NBCUNIVERSAL TV DISTRIBUTION (2018-04 – 2019-06)

• Led negotiations for one-of-a-kind contract for international digital platforms (Rakuten European Countries TVOD deal). Agreed on T&C and coordinated, legal, finance, and operations teams for contract fulfilment.
• Drove +20MM€ in film and TV content sales from basic TV channels deal negotiations.
• Managed 20+ strategic basic TV (Fox, Sony, WB, AMC, Universal) and EST/TVOD accounts in Spain and Portugal.
• Monitored promotional activities for basic TV channels, acting as PR liaison, coordinated partners with Home Office.
• Analyzed and controlled budgets to enhance operational efficiency and achieve estimated goals.

Senior Digital Account Manager, Spain & Portugal at SONY PICTURES H.E. (2011-05 – 2018-03)

• Oversaw and manage SPHE digital accounts (iTunes, Google Play, Rakuten, Vodafone, Telefonica) for Spain and Portugal. Drove +15% growth in EST/TVOD revenues YoY, exceeding Budget Goals.
• Increased content volume in digital accounts by +40%.
• Activated catalogue sales (+30% increase vs budget) and promotional marketing campaigns with accounts.
• Directed Business Development efforts, executing strategic 3rd party partnerships valued +200k€.
• Conducted Quarterly Business reviews and marketing campaigns proposals with main partners.
• Promoted to Senior Account Manager.
• PR Representative for SPHE (Events, MPA's Antipiracy Federation Spain, UVE).

Audiovisual Area Director, Spain & Latam at LA CENTRAL DIGITAL (Digital Content Distributor) (2010-10 – 2011-05)

IPTV/VOD Programming & Acquisitions Executive at JAZZTELIA TV (Telco) (2008-01 – 2010-08)

VOD Product Manager/ PPV&VOD Content Specialist at ONO (Telco) (2005-06 – 2008-01)

Bachelor Degree in Librarianship and Documentation – Universidad de Granada (1996-09 – 2001-09)

Media Studies (3-Year) in Media Studies – Universidad Nebrija (2001-09 – 2004-06)

European Master in Audiovisual Management (EMAM/MEGA) in Audiovisual Management – Media Business School (EU Media Program) (2004-06 – 2004-12)

Workshop in Digital Content Distribution – Erich Pommer Institute (2008-09 – 2008-09)

Workshop in Multiplatform Business School – Media Business School (2009-07 – 2009-07)

Master's Degree in Counselling – Instituto Galene (2021-09 – 2023-06)

NLP Master Practitioner in Neuro-Linguistic Programming – NLP Madrid (2010-01 – 2010-08)