Juan Ponce

Own the global marketing strategy for Fever's Sports vertical, leading a multidisciplinary team responsible for driving commercial growth across a portfolio of premium sports properties. Partner with globally recognized organizations including FIFA, PGA, LIV Golf, SailGP, E1, and other leading sports rights holders to define go-to-market strategies and scale world-class fan experiences across international markets.

Marketing Lead | Sports at Fever (2025-01 – Present)

Own the global marketing strategy for Fever's Sports vertical, leading a multidisciplinary team responsible for driving commercial growth across a portfolio of premium sports properties. Partner with globally recognized organizations including FIFA, PGA, LIV Golf, SailGP, E1, and other leading sports rights holders to define go-to-market strategies and scale world-class fan experiences across international markets.

• Own the marketing strategy for Fever's Sports business across international markets.
• Lead multidisciplinary marketing teams spanning Growth, Creative, CRM, Sales and Product.
• Define international GTM strategies for premium sports IPs.
• Drive strategic relationships with senior stakeholders across global sports organizations.

Senior Marketing Manager at Fever (2024-01 – 2025-01)

Owned the international marketing strategy for Fever's most strategic entertainment global partnerships. Led go-to-market strategy and commercial growth for high-priority international accounts, partnering with executive stakeholders and leading larger cross-functional teams to deliver flagship launches and scale some of the company's most impactful partnerships.

• Led strategy for Fever's highest-priority international partnerships.
• Defined international GTM strategies across North America and Europe.
• Led large cross-functional teams across Marketing, Product, Sales and Operations.
• Managed executive stakeholder relationships for global accounts.

Marketing Manager at Fever (2023-01 – 2024-01)

Led the development and execution of marketing strategies for a portfolio of entertainment key partnerships. Collaborated with commercial, growth, and creative teams to deliver successful launches and strengthen partner relationships.

• Delivered international product launches across multiple markets.
• Developed integrated marketing strategies for growing partner portfolios.
• Built strong cross-functional collaboration across Growth, Creative and Commercial teams.
• Supported the expansion of strategic Entertainment partnerships.

Account Manager at VipNet (2019-01 – 2023-01)

Led strategic marketing initiatives for an international portfolio of key accounts, partnering with brands including Mitsubishi Electric, BBVA and David Lloyd to develop integrated marketing strategies that supported business growth across multiple markets. Acted as the primary strategic advisor for clients while coordinating multidisciplinary teams to deliver commercially focused marketing solutions.

• Managed strategic relationships with multinational brands.
• Led integrated marketing projects from strategy through execution.
• Coordinated multidisciplinary agency teams.
• Contributed to commercial development and client growth.

Marketing & PR – Universidad de Navarra

Advertising Management – University of Illinois