Júlia Alonso

Passionate about life sciences and human health, my interest in scientific communication and its application in real-life brought me to pursue a career in the pharmaceutical industry. I have been working in this field since 2016, undertaking various roles, primarily in Pharmaceutical and Medical Devices Marketing, Omnichannel Digital Marketing, and Project Management.

I am an inquisitive, vibrant, and diligent individual, fully dedicated to the projects I engage in. Currently, my focus is on collaborating with cross-functional teams to elevate customer digital interaction and engagement.

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As a motivated and skilled professional, I offer a diverse range of hard and soft skills that are crucial for success in today's competitive job market and for making a valuable contribution to any organization. I would like to emphasize a combination of my hard skills, including pharmaceutical marketing, omnichannel digital marketing, product management, project management, and cross-functional collaboration. Complementing these, I possess a rich set of soft skills, such as strong communication and organizational skills, adaptability and ability to work independently and on cross-functional groups.

• 2022/09-Present: Omnichannel Digital Marketing, CSL Vifor ES, Barcelona.

Responsible for driving implementation of Omnichannel Customer Engagement (OCE) initiatives, within the affiliate

• Management of Digital Marketing Platforms to plan, develop, execute, monitor, analyse and optimise Digital assets and Digital Marketing Campaigns (email campaigns, SoMe campaigns, websites, eDA,...).
• Cross-functional collaboration with Brand Team members and Sales Reps to get customer insights and ensure optimal use of digital channels in line with brand objectives and CSL Vifor’s Omnichannel Customer Engagement strategy.
• Measuring and monitoring local Omnichannel Customer Engagement effectiveness (KPIs) to provide data-driven recommendations for continuous improvement.
• Acted as the OCE contact person fostering best practice sharing with other affiliates and HQ.
• Acted temporarily as the Omnichannel and Communications Sr Manager and Coordinated the management of national, corporate internal and external communications (press releases, interviews, Communications’ events and CSL Vifor Spain‘s Twitter account).

• 2019/09-2022/08: Marketing Manager, Cardiolink Group, Barcelona.

Responsible for the Marketing Dept. in a Spanish company specialised in medical device distribution

• Management, update and optimization of corporate website and SoMe accounts.
• Created a digital portal for scientific asset management addressed to sales reps and HCPs.
• Launched a platform to manage email campaigns and to drive opt-ins (econsents).
• Coordination, organization and attendance to medical national and international fairs.

• 2019/01-2019/07: Associate Project Manager, Competitive Drug Development International (CDDI), Barcelona.

Project Management of Protocol Feasibility projects in clinical drug development

• Coordinate the communication with senior clinical investigators and study coordinators to ensure the project outcome and the schedule are met.
• Project controlling. Review, Quality Control and Monitor data provided by investigators.

• 2016/01-2018/10: Pharmaceutical Marketing, Bayer Hispania, Barcelona.

Strategic and Operational Pharmaceutical Marketing of a multiple sclerosis drug and its associated medical devices

• Brand Plan development, planning and implementation in coordination with a cross functional team.
• Multichannel campaigns’ development and execution in close collaboration with HQ team.
• Development of awareness-raising campaigns in coordination with patient associations.
• Content creation and strategy for different multimedia assets, addressed to HCPs (promotional and non-promotional materials) and Sales force team (training purposes).
• Sales and market trends’ analysis and tracking. Budget control and management.
• Management of local, national and international meetings

• 2019-2022: Master’s degree, Digital Marketing, UOC, Barcelona
• 2015-2016: Master’s degree, Pharmaceutical and Biotechnological Industry, Universitat Pompeu Fabra (UPF), Barcelona
• 2011-2015: Bachelor’s degree, Human Biology (Life Sciences), UPF, Barcelona
• 2014: Erasmus Programme (Life Sciences), University of Surrey, England